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Apartments Exclusive Secret Shopping Tool

Apartments.com Exclusive Secret Shopping Tool. December, 2004. What is PropShop?. A FREE self-service tool that allows you send anonymous e-mail leads to properties in your management company that currently advertises with Apartments.com Accessible 24 hours a day, seven days a week

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Apartments Exclusive Secret Shopping Tool

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  1. Apartments.com Exclusive Secret Shopping Tool December, 2004

  2. What is PropShop? • A FREE self-service tool that allows you send anonymous e-mail leads to properties in your management company that currently advertises with Apartments.com • Accessible 24 hours a day, seven days a week • Allows you to be sure your communities are following-up with leads in an appropriate and timely manner • Helps you achieve an excellent lead-to-lease conversion rate from your Apartments.com leads by guaranteeing leads are not overlooked when they are received by the property

  3. Why Use PropShop? • Did you know that 49% of all Internet leads never receive follow-up? • Use PropShop to ensure leads sent to your leasing office: • Receive timely feedback • Receive a complete and accurate response • Receive a response that is free of spelling and grammar errors

  4. Before you get started … What you need · • Microsoft Internet Explorer 5.5 or higher - OR - Netscape Navigator 4.7 or higher • Web browser must have JavaScript enabled • A valid anonymous email address to send and receive PropShop lead responses • Microsoft Excel

  5. Find PropShop on the PMC … … or access PropShop directly at www.apartments. com/propshop.htm

  6. Login to PropShop • Enter your Property Updater User ID and Password to access PropShop. • Fields are not case sensitive. • Don’t know your User ID and Password? Contact customer service at support@apartments.com

  7. Who Will You Shop? • Choose which properties you would like to shop • Click on the blue headers to sort properties by Property Name, Address, City, State and Date of last PropShop. • Click continue.

  8. Tips for the Lead Form • Use an unfamiliar e-mail address to ensure that no one at the properties you shop can identify you. Examples: Yahoo!, AOL or HotMail e-mail accounts. • Use this space to provide detailed information for your lead. Include # of bedrooms, rent range, amenities desired, etc. • Complete all required fields and click Send Lead(s)

  9. Thank you! • Your lead(s) have now been sent! • The Thank You page will list each property to which a PropShop lead was sent. • These leads are not counted on your Apartments.com Monthly Activity Reports. • Download the report right away.

  10. Reporting Download this form, pre-populated with the properties you shopped. • Record response date and time, follow up response date and time, and the name of the respondent. • The report will calculate the response time and the property’s score.

  11. Reward Your Respondents Use a small reward to recognize the respondents who: • Respond quickly • Use creativity • Use proper grammar and spelling • Overcome sales obstacles

  12. Thank you!

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