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LANDBOU

LANDBOU.com. #AMTAGRIOUTLOOK. Introduction. Context Mobile Connectivity Technology Ideas. Landscape. Feature phone vs Smartphone 9.5m Smartphones in . za 48% BB 40% Nokia 8% Android 4% iPhone Growth? Some : ~20% penetration by 2017 ACROSS AFRICA.

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LANDBOU

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  1. LANDBOU.com #AMTAGRIOUTLOOK

  2. Introduction • Context • Mobile • Connectivity • Technology • Ideas

  3. Landscape • Feature phone vs Smartphone • 9.5m Smartphones in .za • 48% BB • 40% Nokia • 8% Android • 4% iPhone • Growth? • Some : ~20% penetration by 2017 ACROSS AFRICA Source: World Wide Worx; Analysis Mason; 2012 numbers

  4. Landscape

  5. LANDBOU.com • 94 year young magazine • Big mobile push • Extraordinary device profile: • Tablet 8% • Android 35% • iOS 65% • Smartphone 15% • Android 21% • iOS 12%

  6. Connectivity • Challenge remains: CONNECTIVITY • It is getting better: • Vodacom+ MTN: R14bn in 2012! • Other options: • WUG • Satellite

  7. Mobile Apps

  8. IDEAS

  9. Thank you

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