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Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. การนำเสนอการอ่านหนังสือวิชาการ. โดย อาจารย์ภัทริกา พัฒนพร คณะนิเทศศาสตร์ มหาวิทยาลัยศรีปทุม วิทยาเขตชลบุรี. A First Look at Communication Theory By Em Griffin. ฉบับล่าสุด พิมพ์ครั้งที่ 6

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Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

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  1. Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill. การนำเสนอการอ่านหนังสือวิชาการ โดย อาจารย์ภัทริกา พัฒนพร คณะนิเทศศาสตร์ มหาวิทยาลัยศรีปทุม วิทยาเขตชลบุรี

  2. A First Look at Communication TheoryBy Em Griffin • ฉบับล่าสุด พิมพ์ครั้งที่ 6 • ปี2006 • มีทั้งหมด 36 บท • ประกอบไปด้วย ทฤษฎีเชิง • humanistic, scientific, • classical, and contemporary • แบ่งเป็น 4 หมวด • จำนวน 33 ทฤษฎี

  3. Interpersonal Communication Theories • Symbolic Interactionism of George Hobert Mead • Coordianted Management (CMM) of W. Barnett Pearce & Vernon Cronen • Expectancy Violations Theory of Judee Burgoon • Interpersonal Deception Theory of David Buller and Judee Burgoon • Constructivism of Jess Delia • Social Penetration Theory of Irwin Altman & Dalmas Taylor • Uncertainty Reduction Theory of Charles Berger • Relational Dialectics of Leslie Baxter & Barbara Montoamy • The Interactional View of Paul Watzlawick • Social Judgment Theory of Muzafer Sherif • ElaborationLikelihood Model of Richard Petty & John Cacioppo • Cognitive Dissonance Theory of Leon Festinger

  4. Group & Public Communication Theories • Functional Perspective on Group Decision Making of Randy Hirokawa & Dennis Gouran • Adaptive Structuration Theory of Marshall Scott Poole • Information Systems Approach to organization of Karl Weick • Cultural Approach to Organizations of Clifford Geertz & Michael Pacanowsky • Critical Theory of Communication Approach to Organizations of Stanley Deetz • The Rhetoric of Aristotle • Dramatism of Kenneth Burke • Narrative Paradigm of Walter Fisher

  5. Mass Communication Theories • Technological Determinism of Marchall McLuhan • Semiotics of Roland Barthes • Cutural Studies of Stuart Hall • Cultivation Theory of George Gerbner • Agenda-Setting Theory of Maxwell McCombs & Donald Shaw • The Media Equation of Byron Reeves & Clifford Nass

  6. Intercultural Communication Theories • Anxiety/Uncertainty Management Theory of William Gudykunst • Face-Negotiation Theory of Stella Ting-Toomey • Speech Codes Theory (The Ethnography of Communication) of Gerry Philipsen • Genderlect Styles of Deborah Tannen • Standpoint Theory of Sandra Harding & Julia T. Wood • Muted Group Theory of Cheris Kramarae

  7. Agenda-SettingTheoryofMaxwell McCombs & Donald Shaw

  8. FORGOTTEN WARS • Christmas 2003: 35 conflicts in the world. > CIVIL: Sierra Leone, Congo, Colombia. > SEPARATIST: Northern Ireland, Northern Spain. > RELIGIOUS: Sudan, Kashmir. > ETHNIC: Somalia, Nigeria. • From 1945 to 2003: > 27 Mln of deaths. > 35 Mln of refugees.

  9. DATA • 95% world news comes from 8 western press agencies: CNN (USA) Bbc (GB) AP (USA) Reuter (GB) Afp (France) Dpa (Germany) Efc (Spain) Ansa (Italy)

  10. “THE OTHERS” • Big Tragedies: flooding in Bangladesh. • Conflicts vs Powerful Countries: Korea. • Exotic Reportages: Australian aborigines.

  11. WHY DO WE IGNORE WHAT REALLY HAPPEN IN THE WORLD?

  12. AGENDA-SETTING THEORY(definition & key elements) “The media tell us what to think about and how to think about it. The first process (agenda setting) transfers the salience of items on their news to our agenda. The second process (framing) transfers of salience of selected attributes to prominence among the pictures in our heads” (Griffin, P.17)

  13. AGENDA-SETTING THEORY(definition & key elements) Cont. The Media Agenda. The Public Agenda. The Policy Agenda.

  14. WHO SETS THE AGENDA? • Gatekeepers. • Political candidates. • Public relations professionals. • Public interest. • Advertising. • Government. • Ethics. • Culture.

  15. Thank you for your attention Reference: Griffin, E. A. (2003). A First Look at Communication Theory (5 ed.). Boston: McGraw-Hill.

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