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Packaging Design . Lesson objective – why is packaging used on products and what information do manufacturers use?. What is packaging?. What (by law) should be written on packaging?. Lesson objective – why is packaging used on products and what information do manufacturers use?.
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Packaging Design Lesson objective – why is packaging used on products and what information do manufacturers use?
What is packaging? • What (by law) should be written on packaging? Lesson objective – why is packaging used on products and what information do manufacturers use?
By law packaging should have the following on it! • Food labelling is needed to protect consumer health and consumer choice, and EU law lays down what information must be given on food product labels. Lesson objective – why is packaging used on products and what information do manufacturers use?
Labelling • The law requires certain information to be given on all pre-packed foods to ensure that the consumer is protected and informed. The guidelines are laid down by the EU. • Look at the can of peas below. These are the items on the label that are required by law. Lesson objective – why is packaging used on products and what information do manufacturers use?
The following items are not legal requirements, but are nevertheless good practice and often included on packaging: illustration of product price nutritional values of the product customer guarantee the batch-code and bar-code numbers opening instructions
manufacturer's name and contact details • name of the product • description of the product • weight (NB - some foods are exempt, for example bread) • ingredients (listed in descending order of weight) • cooking/heating instructions • storage instructions • best-before date • the process used for manufacture
Bar codes – what are they ? • The technical definition for a barcode is a machine readable form of information on a scannable, visual surface. Lesson objective – why is packaging used on products and what information do manufacturers use?
Task – to design packaging for a sandwich • What materials? Use the resource sheets • What information use your notes? • What graphics, printing process (use page 36) Lithography, Flexography or screen printing? • What, by law should you have on outer packaging? Lesson objective – why is packaging used on products and what information do manufacturers use?
Graphics on sandwiches Lesson objective – why is packaging used on products and what information do manufacturers use?
Lesson objective – why is packaging used on products and what information do manufacturers use?
Lesson objective – why is packaging used on products and what information do manufacturers use?
Lesson objective – why is packaging used on products and what information do manufacturers use?
Lesson objective – why is packaging used on products and what information do manufacturers use?