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Social Media and Media Opportunities for Adventure Activities Providers in North Wales

Social Media and Media Opportunities for Adventure Activities Providers in North Wales. Alexandra Marr & Associates. Content. Insight to social media Facebook Twitter Blogging LinkedIn YouTube Google Press promotions and Special Offers Press releases. Statistics.

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Social Media and Media Opportunities for Adventure Activities Providers in North Wales

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  1. Social Media and Media Opportunities for Adventure Activities Providers in North Wales Alexandra Marr & Associates

  2. Content • Insight to social media • Facebook • Twitter • Blogging • LinkedIn • YouTube • Google • Press promotions and Special Offers • Press releases

  3. Statistics UK Facebook users: 29 Million YouTube exceeds 2 billion views a day 106 Million World population Twitter Users Average user becomes fan of 4 pages a month 400 Million active users. 50% of users log in everyday 70% of users engage in applications on Facebook Average user has 150 friends 45% of Twitter users aged 18-34 Average user spends 55 minutes Facebook& 15 minutes on YouTube per day Average user is invited to 3 events each month. 60 million users connect with Facebook from external websites Source web-monitoring.com

  4. Adventure North Wales to increase web traffic by 100% • Find new customers and media opportunities • Create a new level of customer service • Increase website SEO • Modernize through cheap and easy marketing • Build, target and maintain target audience

  5. How ANW will increase their web traffic • Adventure North Wales has a target to increase website traffic through their social media presence • Interact with media pages and partners • Add your businesses images for self promotion. Press pick up on popular online activities • Are you on ANW radar?

  6. “What happens in Vegas stays on…..” • Active users continuously see you on Facebook, less likely to regularly visit your website • Interact with pages, provide content for other pages. I.e. Adventure North Wales, VisitBritain, Visit Wales • Showcase what you have to offer, images, videos, etc.

  7. Remind, Promote & Interact Customers

  8. How Twitter can help your business… • Monitor competitors • Increase communication with customers • Target potential and existing customers • Follow relevant accounts such as Minty (the new representative for North Wales Adventure) • Interact with Adventure North Wales and send in your content • Promote your offers, events and images

  9. Finding customers & searching for information….

  10. Are you Linked in? • Business to business networking • Stay in touch with your business network • Explore opportunities • Track down journalists.

  11. Create a “wow” factor video • Get a lucky break for your business • Give customers a good insight to your business • Offer an extra hub of information

  12. Success…. • Your business must be actively updating on a daily basis • Fresh interesting content keeps customers entertained. • Social media is always hungry for more! Pictures, discussions, caption competitions, videos, polls, updates, competitions and blog posts….. • Monitor online activity and join in with the current trending stories • Just like a website, don’t allow it to become out-of-date. • If you don’t have time, ensure that partners have your content to do it for you (ANW, Visit Britain, Visit Wales, regional tourism boards)

  13. Google • Register your business with Google places • Increase Google ranking • Increase SEO to your website. • Support the “Android revolution” • Facebook places, Yelp, BrownBook, etc.

  14. Press Release Distribution • Send your press releases to editors and journalists. • Lots of website online: • http://www.prfire.co.uk/ • http://www.pressbox.co.uk/ • http://www.ukprwire.com/ • http://www.journalism.co.uk/ - cost £30 per release, includes posting over Twitter and e-mail. • http://www.free-press-release.com/

  15. Send your special offers to ANW in 50 words and we’ll do the rest…..

  16. Alexandra Marr & Associateswww.alexandramarr.com • Pioneer of Social Media marketing, started one of the first tourism based Facebook pages, which now has a following of over 130,000 • 10 years experience of working in the the UK tourism sector • Specialists in digital marketing • Successful marketing campaigns on national and global scales • Work with small and large businesses and destinations • Proven results for regular press coverage

  17. Any Questions….? Contact us for more information: amarr@alexandramarr.com frank@alexandramarr.com Feel free to connect on LinkedIn.

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