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Gyöngyvér Hervai Szabó

Responsibility & Quality From quality as management method to quality as a specific branding strategy. Vice rector of research and development. Gyöngyvér Hervai Szabó. KJUC Mission 2006. Our Mission is contributing to carry out the vision of European Social Quality

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Gyöngyvér Hervai Szabó

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  1. Responsibility & QualityFrom quality as management method to quality as a specific branding strategy Vice rector of research and development Gyöngyvér Hervai Szabó EFQM AWARD 2006

  2. KJUC Mission 2006 • Our Mission is contributing to carry out the vision of European Social Quality with resources of a sustainable, applied research university, based on international excellent service culture as a value adding force: • Strengthen Székesfehérvár’s role as regional centre • Fulfill Siófok & Orosháza’s role as touristic & recreational centres Contributing to • Become a European Regional Centre in case of Budapest • Integration of Hungarian HE and into European HE Networks • Strengthen the competitiveness of European Higher Education Area EFQM AWARD 2006

  3. KJUC Vision 2006 • KJUC, as a leading non-profit, • sustainable, quality oriented institution, • Can fulfill its role, • As • Applied Research University, • as • Education-Research- Counselling Innovation Centre, • as • Excellence-Centre • KJUC as a network university have to be a hub for national and international education and research programme services in EHEAand ERA. EFQM AWARD 2006

  4. Vision: Carry out EuropeanSocial quality as value • KJUC programmes based on academic and service quality, focused on entrepreneurship, digital and foreign language communication, basic managerial competencydevelopment. • Our aim is to teach economic, social community development competenciesfor our students to fulfil theirs own wellbeing and individual carriers. • Our aim is to develop responsible citizens,with social justice, human rights sensitivity, commitment to rule of law, with competency to be professionally recognised, flexibility, undertaking engagement, working for social security, cohesion and integration. • Full time, part time, distance education services are focused on helping integration into information society in case of students, teachers and administrative staff, to develop competencies for LLL. • KJUC organisational culture focused on distributive justice: satisfaction of costumers and partners, accountability, continous improvement, committed to quality and teamwork. EFQM AWARD 2006

  5. EFQM AWARD 2006

  6. KJUC Strategic Aims I. Applied Research University • KJUC accredited programmes (BA,MA), focused on information society profession with LLL extension • Programmes based on national and international partnerships • PhD programmes based on national, regional and international research network • Applied research focused on business and social innovation based on KJUC research parks. EFQM AWARD 2006

  7. KJUC Strategic Aims II. Excellent, integrated, academic and service quality culture • 5.Education service culture based on quality academic teaching and learning services • 6. Life Long Learning strategic services • 7. Specialized research & innovation services • 8. High quality local and international support services for students, teachers and researchers EFQM AWARD 2006

  8. KJUC Strategic Aims III. Sustainable Organisation with Quality Culture • 9. Sustainable organisation with international service quality culture • 10. New HRD culture with sustainable competencies for new national and international programmes and services • 11. New campus environment for differentiated needs of different life-style communities • 12. New organisation structure and process management helping carrying out strategic aims, programmes and policies. EFQM AWARD 2006

  9. Quality manaegement at KJUC EFQM AWARD 2006

  10. KJUC Quality Milestones Quality Strategy and Policies 1998 decision on introducing quality management, health checking 2000 Quality programme built in 2000 Strategic Plan 2000 Quality strategy 2000-2005 process managementquality actions 2003 quality evaluation 2006 new quality strategy Quality Services Quality organisation Quality services: audit for programmes benchmarking higher education quality research satisfaction measurement (2000, 2001, 2002 2003, 2004, 2005 costumers, partners 2005 strategy focused special) Quality partnership programme Measuring the implementation of strategy, policies Dissemination of quality management results Self-assessments: 1998 HAC first institutional accreditation 2000 HAC additional (regional centres Budapest,Siófok) institutional accreditation 2001, 2002, 2003, 2004, 2005 programme assessment 2000 health cheking of the organisation 2003 Self-assessment connected to regional award 2004 self-assessment for Bologna-criteria 2004 self-assessment connected to Shiba Award 2005 self-assessment for new strategy and EFQM AWARD • External evaluations • 1999 HAC • 2001 HAC • Regional Award assessors • Shiba Award assessors • EFQM Award assessment EFQM AWARD 2006

  11. Quality and institutional Strategy • 2006 • Quality as branding strategy • Integrated horisontal and vertical processes for service delivery system • Quality services have to be decentralised: new quality strategy EFQM AWARD 2006

  12. Quality services at KJUC 2000, 2006 • Creating the agenda (fitness for purpose); • Quality as a professional responsibility; • Encouraging the development a learning organisation; • Open and informed approach to quality; • A planned and systematic approach to quality; • Valuing self-improvement and improvement based on external reference; • Development of the KJUC quality planning and review cycle, a quality cycle; • The importance of feedback. • New front office and back office management programme • New system for dealing with matter • New human resource rewarding system • New social programmes for human resources for recreation • New organisational culture building programmes for new entrance people • Training programmes for experienced personell EFQM AWARD 2006

  13. EFQM AWARD 2006

  14. Strategic & quality processes at KJUC in 2006 EFQM AWARD 2006

  15. Process management in case of KJUC in 2000 and 2006 EFQM AWARD 2006

  16. The KJUCa unique institution in quality culture in HHE • The only institute in Hungarian higher education with quality award, • The only institute with autonomous and coherent quality system and policies. • the only institute whose activity is served as best practice. • The only institute which organised a national workshop for Shiba awarded, • The only institute getting law for membership in National Quality Club as Shiba awarded. • We regularly attend at national and European subregional higher education quality programmes and • Developed a partnership for Polish, Ukrainian and Romanian partners. EFQM AWARD 2006

  17. From assessment –centred quality culture to competency-based quality services • Quality centres in KJUC • Programme benchmarking national and international • Quality management in student and teacher mobility • Quality management for internationalisation • Quality standards in infrastructure • Quality standards in high level quality services EFQM AWARD 2006

  18. Quality Culture challenges in 21st century :KJUC • EHEA • ‘the decade of international quality’ • Integrity as Substance: standards and contents • Integrity as Coherence: horizontal and vertical integration • Integrity as Trustworthiness: credentials as credible medium of exchange • To enable academic institutes for quality programme (programme portfolios) • To enable academic institutes for quality programme development (institute portfolios) • To enable regional education centres for quality programme development (regional centre portfolios) • To enable academic personnel for high quality teaching philosophy, methods, research excellence and tutoring: (teacher portfolios) • To enable students for improving learning competencies (students portfolios) EFQM AWARD 2006

  19. Performance improvement sytem in KJUC EFQM AWARD 2006

  20. Summary: The KJUC quality route • The KJUC quality route is • from searching quality structure and policies, • Through quality services in benchmarking, • costumer satisfaction measurement, • evidence based service evaluation, • Self-assessment, • Services for external assessment, • to quality as a specific branding strategy, • quality as framework for strategic management processes • the vision of integrity management in quality. • We think our institution’s quality policies are • more comprehensive, more integrative and more visible. • and gives a bases for a European external evaluation, for an international benchmarking. EFQM AWARD 2006

  21. Our aim is to be an outstandingnetwork institutionin EHEA, ERA, enhancingsocial qualityfor regional economy and society HAC and international Academic quality and Business Service Quality EFQM AWARD 2006

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