Selling Precast in a Green World Sustainability Council Marketing/Sustainability Committee

1. Selling Precast in a Green World Sustainability Council Marketing/Sustainability Committee Jim Lewis, RA, LEED AP

2. Program Overview Selling Precast in a Green World • The audience for this program are sales and marketing professionals engaged in the direct sales of precast concrete products. • This program is not meant to replace experience in selling precast but to further educate and add to the tools to make a convincing argument for the use of precast concrete in sustainable green design.

3. Program Overview Selling Precast in a Green World • The green building market and GreenWashing • Green certification, codes and standards • Selling to sustainable minded architects • How precast contributes to sustainable design • Competitive products • Sustainable plant practices • PCI resources

4. What does Sustainability Mean? “Meeting the needs of the present, without compromising the needs of future generations to meet their own needs.”

5. The Red Light on Green Washing GREEN is changing the way products are sold, marketed, and developed. • Truth aside, everyone claims to be green • Increasing number of “green” building materials/products • Product features and benefits are manipulated to reflect green attributes

6. The Red Light on Green Washing What NOT to say: • “LEEDS” • “Precast is green” • “Precast can guarantee LEED points” • Never make unsubstantiated claims • Competing systems “are not sustainable or green”

7. Sustainable Building Market Building a sustainable future

8. Sustainable Building Market Green Building Market Green building accounted for about 10 billion dollars in 2005 In 2009, despite an overall construction downturn of 25%, green building grew to $60 It is expected to reach over $70 billion in 2010 And, green building is expected to reach upwards of $135 billion in 2015 It is a steadily growing percentage especially fast growing in government and school markets.

9. Selling to Sustainable Minded Architects Designers specify hundreds of systems/products per project • Limited knowledge of products/systems • Time constraints • Illusion of an organized up to date library • Path of least resistance; they come back to the products/systems they know

10. Selling to Sustainable Minded Architects Sustainable construction involves an integrated design team. • Holistic approach to building design • Adjust and shift budgets to meet goals • Make trade-offs to improve overall design • Get on the team early in the process • Collaborate and solve problems vs. pitching products.

11. Selling to Sustainable Minded Architects • Remember – • Most Designers know more • about green building practices… • but you know more about precast systems.

12. Selling to Sustainable Minded Architects Architects Think Visually

13. Case in Point..

14. Selling to Sustainable Minded Architects Use Case Studies: • Idea generators • Demonstrate how precast contributed • Develop your own or use PCI case studies • Include quotes and data • Create envy of their brethren

15. Case Studies Demonstrate: Materials & Resources University of North FL Social Sciences Building Styrofoam XPS insulation with 40% postindustrial recycled content Recycled steel, welded wire, connections Gray cement w/silica fume, fly ash for interior. Gray cement used only on interior to not effect final color of exposed concrete.

16. Certification, Codes and Standards “How do you know a building is sustainable?”

17. USGBC LEED Rating System Introduced in 2000 2000: 380 projects were registered 2009:10,000 projects 2010: LEED cited in 71% of projects valued over $50M Certification, Codes and Standards

18. LEED v2.2 vs LEED 2009

19. Certification, Codes and Standards What’s wrong with LEED? • High costs of registration/certification • Complexity and bureaucratic requirements for certification • Lack of rigor in the rating system • Lack of lifecycle analysis after certification • Potential risk/litigation when not achieved • “Self Administered” resulting in subjectiveness

20. Certification, Codes and Standards • “Excuse me guys, I think you’ll get more bang for the buck if we • use LEED concepts….and forego the project registration.” • Lisa Stacholy, AIA • $75k premium to construct 17,000 SF classroom building with LEED Certification • Board: build sustainably, save cost of enhanced commissioning, energy modeling & registration • Install ground source heat pumps with savings • Evidence of trend – sustainable but not LEED • Not to say LEED criteria is not followed – it provides an excellent guideline for SUSTAINABLE DESIGN

21. Green Globes Certification Certification, Codes and Standards

22. Certification, Codes and Standards Energy Star for Buildings • Performance based. • Measures energy management strategies. • Cost less to operate and improve the quality of our environment. • Yearly renewal.

23. Certification, Codes and Standards International Green Construction Code • Performance based, scientific approach • Developed in collaboration with AIA, ASTM, ASHRAE, ANSI • Promotes energy efficient performance, durability, maintenance, life cycle • 2012 Introduction

24. How does the new IgCC benefit precast? More emphasis on energy efficiency Looks at life-cycle cost reduction/durability Emphasis on 60-year building life Potential for more “whole building analyses” Sound transmission requirements. Certification, Codes and Standards

25. Certification, Codes and Standards • Mandatory if adopted • Performance based, focused on energy and resource efficiency • Enforced under existing code offices in a jurisdiction • Voluntary • Focuses on renewable, sustainable resources • Prescriptive based • Compliance oriented around requirements and templates

26. ASHRAE 189: High performance green buildings Framework for local code modifications Water and energy efficiency Indoor air quality Materials and resource use Construction practice, site impact Alternate path to IgCC compliance Certification, Codes and Standards

27. ASHRAE 90.1 2010 Recognizes thermal mass of concrete Continuous insulation required Certification, Codes and Standards

28. Thermal Mass Effect • Absorbs outside and inside heat and slowly releases. • Delays onset of peak heating or cooling loads. • May reduce peak demand and energy consumption. • Downsized HVAC systems. • Reduces indoor temperature fluctuation, improve occupant comfort. • Thermal mass effect varies by climate.

29. Precast Contributions to Sustainable Design Quad City Botanical CenterRock Island, Illinois

30. Precast Contributions to Sustainable Design Centralia High School, Centralia, IllinoisArchitect: FGM Architects

31. Precast Contributions to Sustainable Design Thermographic image shows how water has penetrated brick joints, affecting integrity and effectiveness of insulation. •Temp at ceiling is 71.0 °F •Temp at desk height is 64.3 °F •Temp at children’s feet is 60.2 °F

32. Precast Contributions to Sustainable Design Markin Family Recreation Center Peoria, IL

33. Precast Contributions to Sustainable Design Sustainable site: • Ready to erect • No jobsite waste or pollution • Minimal site disturbance • Ease of erection in confined spaces • Improve safety on site • No formwork, curing time, weather delays • Speed benefits construction schedules

34. Precast Contributions to Sustainable Design Materials: • Manufactured locally • Uses abundantly available natural resources • Recycled materials • Strategies to reduce weight • Load carrying capabilities optimize cross sections

35. Precast Contributions to Sustainable Design Indoor air quality: • Does not off-gas • Low/no VOCs • Not damaged by moisture • No mold growth • No need to seal or paint • Polished concrete floors require no carpeting • No wall finishing, no drywall dust, paint

36. Precast Contributions to Sustainable Design Material Resources: • Little waste • Waste is recycled • Reusable formwork • Long service life, low maintenance • Panels can be dismantled reused, recycled • Recycled concrete can be used as fill, road base, shore protection

37. Competitive Systems Brick and Stone Masonry • Promotes durability and reuse • Historic brick is often restored • Modular units eliminate waste • Concrete block provides fire wall separation • Provides structure and interior walls • Demolition and construction waste can be crushed, used for fill, landscape

38. Competitive Systems Brick and Stone Masonry • Replace cement with fly ash and slag • Uses recycled aggregates • Available locally • Exposed walls eliminates finishes • Site impact • Speed

39. Competitive Systems Cast-in-Place Concrete Same sustainable attributes of concrete – but a site disaster. • Delivery trucks • Formwork, scaffolding • Material waste • Weather dependent • Time issues • QC at the jobsite

40. Competitive Systems Green Building with Steel Steel is the most recycled material in the world. • High strength steel for a lighter structure • Steel is available locally • Steel buildings can be designed for deconstruction National Works Yard, Vancouver, LEED Gold

41. Competitive Systems Steel and recycled content • Oxygen Furnace process uses 25%-35% recycled steel. • Electric Arc Furnace process uses 90%-100% recycled steel. • Post-consumer and post-industrial recycled contents provides 15-20% LEED™ value for BOF and 75-90% recycled content for EAF. • Most North American structural steel are produced using EAF with 90% recycle content.

42. Competitive Systems Steel industry is improving its sustainability • Improved recycling and reuse since the turn of the century • Reduced energy consumption & CO2 emissions by 20% since 1990 • Great efforts are being made to create and understand the sustainable potential of steel

43. PCI Sustainable Plant Program What is our industry doing to be more sustainable? • PCI Sustainable Plant Program • Provides guidance • Measure baseline • Improve performance • Share best practices

44. Sustainable Plant Practices • Energy efficiency: • Develop formal energy plan; benchmark, track progress • Reduce therm per yd/concrete • Reduce (gas/propane) diesel fuel oil per yd/concrete

45. Sustainable Plant Practices • Energy efficiency: • Investigate and install high efficiency lighting systems -T-8s, T-12s and T-6s fluorescents or LED fixtures • Clean light covers, lenses and bulbs to increase output quality • Regularly check steam lines for leaks • Insulate forms • Use curing blankets instead of electric or steam

46. Sustainable Plant Practices • Energy efficiency: • Use lighting motion sensor/daylight sensors • Daylight or skylights on roofs and vertical walls for natural daylight • Train your teams to be more energy conscious

47. Sustainable Plant Practices • Energy efficiency: • For motors and elec. panels-use of power conditioning systems and Transient Voltage Surge Suppression systems (TVSS) • Optimize power factors with kvar technology • www.coloradokvar.com • Implement procedures for efficient start-up and shut down of equipment to avoid unnecessary run times

48. Material sourcing: Choose suppliers with environmental practices in place Purchase recycle or recycled content Source local materials with lower transportation cost Look for green certified materials. Forest Stewardship Council, Green Seal, UL Environment Sustainable Plant Practices

49. Waste management: Separate and recycle steel, rebar, mesh, strand, insulation, oil, paper, packaging Implement cardboard recycling Recycle all office paper waste Recycle computers, donate to local charities Donate or sell used equipment Sustainable Plant Practices

50. Waste management: Crush product rejects, sell as road base Formwork disposal; use chipper for mulch, fuel, compaction Use reusable forms Install water reclamation and reuse system Reclaim aggregate from washout Collect rain water Sustainable Plant Practices