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Clinical Trials Promotion

Clinical Trials Promotion. PAN/NACCDO 2008 “Ask About Clinical Trials” Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN. “Ask About Clinical Trials” - 2006. Fewer than 4% of patients on protocol

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Clinical Trials Promotion

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  1. Clinical Trials Promotion PAN/NACCDO 2008 “Ask About Clinical Trials” Campaign Cynthia Manley Associate Director for Communications Vanderbilt-Ingram Cancer Center Nashville, TN

  2. “Ask About Clinical Trials” - 2006 • Fewer than 4% of patients on protocol • “Competition” is standard therapy or no therapy • Best recruitment is conversation • How to prompt that conversation?

  3. “Ask About Clinical Trials” - 2006 • VMC branding - “Ask” concept • Surgeons wanted reminder • Used that wording; posters and buttons • Distributed in clinic • Failed to get buy-in

  4. “Ask” Campaign Redux -- 2008 • Research: consumers know trials • “If I’m lucky enough to have friend, neighbor who is a nurse or doctor …” • Local for-profit – “information is everywhere in their clinic” • New leadership wanted promotion

  5. “Ask Campaign” Redux -- 2008 • Re-designed poster, added tri-fold • Re-introduced buttons • Got buy-in on front end • Video and in-depth education piece in patient handbooks, video on web

  6. “Ask” Posters • OSHA compliant laminate, in all clinic exam rooms, waiting areas

  7. “Ask” Campaign Redux • LCD screens at med center • Corporate relations messaging • Brochure language on vicc.org (searchable database-Oncore) • Partnered w/ med center to revamp clinical trials website

  8. “Ask” Campaign Redux • Hour-long TV program • VMC Cancer Information Program • Taking advantage of CTSA • “Communications core” for trials • Lunch ‘n’ Learn on trials for employees

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