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PVA Media Procedures

PVA Media Procedures. April 2, 2007. Why do we need media procedures?. Effective communication insures public support for industry Organized response builds credibility and usefulness as a media source Less stress for everyone when there is a known plan in place. Policy Statement.

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PVA Media Procedures

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  1. PVA Media Procedures April 2, 2007

  2. Why do we need media procedures? • Effective communication insures public support for industry • Organized response builds credibility and usefulness as a media source • Less stress for everyone when there is a known plan in place

  3. Policy Statement • PVA Executive Director: • Official spokesperson • May delegate • Coordinator in emergency

  4. Media Procedures • Members may always speak for themselves • Industry or industry segment inquiries referred to PVA

  5. Guidelines for Media • Obtain name of reporter and publication • Be prompt, helpful and honest • Understand their questions • No gossip, no “no comment” • Fully disclose when stating opinion • Taboo issues: legal, personnel, crisis

  6. Industry Emergency/Crisis • PVA Executive Director responsible for all association communications • PVA Web site will be key medium

  7. What’s Next? • Media Procedures • Develop Comprehensive Communication Plan • Timing of regular releases • Proactive story placements • Crisis Plan

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