Working with OCM Marketing, Advertising & PR at UofL

1. Working with OCM Marketing, Advertising & PR at UofL Aug. 2, 2013

2. The Office of Communication & Marketing

3. Meet your account manager? • John Drees • John.drees@louisville.edu • 852-6739 • Internal Communications • Provost’s office • Diversity • Campus-wide events • Emergency communications • Community Engagement (internal) • Ali Institute • Mark Hebert • Mark.hebert@louisville.edu • 852-3133 • President’s office • UofL Foundation/Nucleus • Major news conferences • Board of Trustees • Gary Mans • Gary.mans@lousiville.edu • 852-7504 • EVP Health office • School of Medicine Dean’s office • John Chamberlain • j.chamberlain@louisville.edu • 852-6430 • School of Music • Advertising • Destination UofL • Arts & Culture (fine arts, theatre, etc.) • Randy Cissell • crciss01@louisville.edu • 852-7485 • Video news • News conferences technical/logistics • Multimedia web content • Linda Erman • linda.erman@louisville.edu • 852-6171 • Administrative support for all of OCM • Student workers / supervision • News release dissemination & web • CISION report/stats

4. Meet your account manager? • Cindy Hess • Cehess01@louisville.edu • 852-1105 • Brandeis School of Law • College of Education & planetarium • Prestigious scholarships • Commencement • Delphi Center • Judy Hughes • Judy.hughes@louisville.edu • 852-1103 • JB Speed School of Engineering • (includes Conn Center/KPPC) • Arts and Sciences • Kent School of Social Work • What’s Happening @ UofL • Brad Knoop • Brad.knoop@louisville.edu • 852-1109 • Video news • News conference technical/logistics • Multimedia web content • Denise Fitzpatrick • Denise.fitzpatrick@louisville.edu • 852-1107 • College of Business • McConnell Center • Community Engagement/Signature Partnership (external) • Veterans/Military • Green Beat / Sustainability • Grawemeyer Awards • Julie Heflin • Julie.heflin@louisville.edu • 852-7987 • School of Nursing • School of Public Health/Sciences • School of Dentistry

5. Meet your account manager? • Jill Scoggins • Jill.scoggins@louisville.edu • 852-7462 • School of Medicine • Brandy Warren • Bjwarr04@louisville.edu • 852-8025 • Student Affairs • Hometown news releases • Staff Senate • UofL calendar • UofL Today items • Women’s Center and PEACC • JaneneZaccone • Janene.zaccone@louisville.edu • 852-1104 • UofL Today – website & email • Information Technology • Human Resources • Libraries • Emergency communications • Faculty Senate

6. Marketing The process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers and establishing a brand.

7. Advertising A form of communication for marketing and branding. Used to encourage, persuade or manipulate an audience to continue to take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.

8. Public Relations (PR) The practice of managing the spread of information between an individual or organization and the public. Public relations may include an organization or individual gaining exposure to their audience using topic of public interest and news items that do not require direct payment.The aim of public relations is to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about it, its leadership, produces, political decisions or services.

9. Government Relations (Lobbying) The act of attempting to influence decisions made by officials in government, most often legislators or regulatory agencies.UofL’s Government Relations focus on initiatives that promote and sustain the importance of research, higher education and the need to support them through funding and other means.

10. Effective Marketing, Adverting & PR Working with OCM How to leverage your internal assets • Have a plan, story, event, idea, concept or asset to sell • Know your assets, budget, people or what you can bring • Schedule a meeting with your account rep. • If you have a specific need, ask them to invite other members of OCM, an agency or firm. • Have your team, documentation, information and ducks in a row • Follow up with your rep or whomever they hand you off to • REMEMBER – you likely are not their only client, check in for updates and don’t be afraid to call.

11. Getting started Internet Communications If you have a message, event, promotion or idea that needs to reach faculty, staff or internal audiences then you need to contact our Internet Communications office. They help facilitate university-wide events that target our on-campus audience. • Contact: • John Drees, Assoc. VP Internal Comm. • john.drees@louisville.edu • 502-852-6739

12. Getting started UofL Today The publication targets faculty, staff and at some point students and the public. It is a moderately read and active publication which also generates headlines for louisville.edu and other university publications. Start here: • http://louisville.edu/uofltoday/contact • Contacts: • JaneneZaccone, editor Brandy Warren • Janene.zaccone@louisville.edubrandy.warren@louisville.edu • 502-852-1104 502-852-8025

13. Getting started UofL Public Relations (Belknap) Our PR team will assist you with upcoming, real-time and potential public relations opportunities. The team does media training and supports faculty/staff/students with university data and relevant information before interviews. Start here: • http://louisville.edu/ocm • Contact: • Mark Hebert, Director of Media Relations • mark.hebert@louisville.edu • 502-852-6171

14. Getting started UofL Public Relations (HSC) Our PR team will assist you with upcoming, real-time and potential public relations opportunities. The team does media training and supports faculty/staff/students with university data and relevant information before interviews. Start here: • http://louisville.edu/ocm • Contact: • Gary Mans, HSC Communication & Marketing Director • gary.mans@louisville.edu • 502-852-2647

15. Getting started Government Relations It is mandatory that any political meetings, presentations or other engagements with politicians be reported to the office of Government Relations. They will ensure that you are aware of university-initiatives and information that may help improve your communication with officials • Contact: • Dana Mayton, Sr. Assoc. VP Government Relations • dana.mayton@louisville.edu • 502-852-4876

16. Getting started Advertising & Marketing Whether you are doing your own marketing or advertising or working with an external agency, OCM can assist you with Brand consistency, design templates and strategic advice on how to improve your campaign, ad or overall brand. • Contacts: • Julianne Waldron, Director of Brand Marketing • julianne.waldron@louisville.edu • 502-852-3140 • Jeff Rushton, Director of Digital Media • jeff.rushton@louisville.edu • 502-852-8119

17. Make the most of it Services and opportunities The Office of Communications & Marketing manages university-wide marketing/PR initiatives and strategies. Opportunities to work with the department include: • Marketing, PR and advertising training • Account management for major departments • Strategic support for your marketing, advertising & PR needs, as time permits • Support promoting your university-wide events and initiatives • Help develop sponsorship opportunities • Develop press releases or narrative around the campaign • Internal and external promotion through UofL Today and UofL Magazine • Online, social media and technology strategy

18. Let’s Chat How can OCM help you? Open Conversation…

19. Thank you Jeff Rushton Director of Digital Media jeff.rushton@louisville.edu 502-852-8119