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Taiwan ASD Market Opportunity. Kidde Fenwal & Kidde Products June 2007. ISSUES. Taiwanese market is over 1,000 ASD detectors per year – currently being satisfied by VESDA & Airsense Nearly all applications are for clean rooms Local product approval required to sell as of 2007
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Taiwan ASD Market Opportunity Kidde Fenwal & Kidde Products June 2007
ISSUES • Taiwanese market is over 1,000 ASD detectors per year – currently being satisfied by VESDA & Airsense • Nearly all applications are for clean rooms • Local product approval required to sell as of 2007 • To secure local approval, products must have • UL listing • All display outputs in local language • UTCFS currently cannot meet this requirement • Analaser II, Orion XT & Class are UL listed, but do not have Chinese display • Hart XL has display options for traditional and simplified Chinese (developed in conjunction with UTCRC & university of Beijing in 2006), but is not UL listed.
PROPOSAL • Incorporate Chinese display into Analaser II, Orion XT & Class products – action Kidde Products (TCD end June 2007) • Cross-list UL listing to Hart XL – action Kidde Fenwal (TCD end June 2007) • Secure local approval for all UTCFS aspirating smoke detection products – action Kidde Products in conjunction with Kidde China (Commence 1st July 2007) • Distribute approved products into Taiwan via appropriate distribution channels – action Kidde China (as this is a specification led market, promotion can begin in July 2007).
JUSTIFICATION • Current UTCFS sales to Taiwan negligible due to lack of appropriate product / approval package • Forecast provided by Kidde China for future sales if no locally approved product available = zero • Forecast provided by Kidde China for future sales if locally approved product available shown below (US$k) • Cost of implementation is negligible. * See K Miller’s visit report (7 – 14 May 2007)
FURTHER OPPORTUNITY • HART XL’s Chinese approval (Sheng Yang) needs to be revalidated against the new Chinese standard by September 1 2007 • Kidde Products to renew HART XL approval and secure additional approval for HART Mini during July & August 2007 (cost US$ 36k) • These approvals could be cross listed to KNA brands as appropriate.