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The Sociable City Jim Peters Responsible Hospitality Institute May 21, 2014 Edmonton, Alberta

The Sociable City Jim Peters Responsible Hospitality Institute May 21, 2014 Edmonton, Alberta. The Sociable City. A community’s opportunity for socializing is among the most influential factors in determining where people choose to live.

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The Sociable City Jim Peters Responsible Hospitality Institute May 21, 2014 Edmonton, Alberta

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  1. The Sociable City Jim Peters Responsible Hospitality Institute May 21, 2014 Edmonton, Alberta

  2. The Sociable City A community’s opportunity for socializing is among the most influential factors in determining where people choose to live. Reported by the 2010 Knight Foundation’s Soul of the Community Project

  3. What Makes a City Sociable? The Most Sociable City? Vibrant – Safe - Planned

  4. Sociable City Vision • People on the street • Walkable • Able to eat/drink outside • Mix of ages and cultures • Variety of things to do • Spontaneous, informal activities • Open at different times • Variety of price points Lively street activity can contribute to the overall vibrancy of a downtown and promote safety

  5. City Cycles of Sociability

  6. Hospitality Zones A mixed-use area with a high concentration of dining and entertainment businesses, as well as public space activities such as festivals, events and markets to facilitate inter-generational and inter-cultural socializing The social experience is the common underlying attraction that draws people to a hospitality zone.

  7. Hospitality Venue Types and Risk

  8. District Life Cycles • Hospitality leads development • Crucial to revitalization • The process evolves in four stages: • (Re) Emerging • Developing • Maturing • Declining • Each Stage Requires Special Focus • Permits and Licenses • Support Services • Community Input • Policing and Compliance

  9. Driving Forces • Mixed Use Development • Downtown Stadiums • Performing Arts Center • Arena • College – University • Transportation Hubs

  10. The Sociable City Plan Alliance – Dedicated Staff Plan forPeople Enhance Vibrancy Assure Safety

  11. Demographic Trends Baby Boomers and Millennials shaping society and economyGen X’s Urban Tribes defined work place and urban life

  12. Change in Population

  13. Going Out by Age University of Michigan Institute for Social Research (ISR)

  14. Preferences at Different Life Stages

  15. Singles - Profile • Who: 18+ year olds; Socialize in groups • Goal: See & be seen; find a partner • Venue: Open space, little seating, lower price points, loud music • Activity: Drinking, dancing, games, beauty services • When: 10pm-3am

  16. Mingles - Profile • Who: Young professionals, couples, groups of friends • Goal: Advance social relationships • Venue: Comfy seating, ability to chat, mid to high price points • Activity: Happy hour, dining, sports, hobbies • When: 5-8pm & 8pm-12am

  17. Families - Profile • Who: Broad definitions of “family” • Goal: Feed/entertain yet with time/money constraints • Venue: Lower price points, big tables, wide aisles, to go-options, beer/wine or no alcohol • Activity: Engage and occupy minds, hands and mouths; age appropriate • When: 4-8pm; Daytime-weekends

  18. Jingles - Profile • Who: Seniors, retirees, empty nesters, business travelers • Goal: Conduct business; enjoy retirement • Venue: Quiet place w/ room to work; coffee houses; mid-high price points • Activity: Entertain clients; engage in hobbies; Drink less, but splurge on top shelf • When: Flexible or alternative schedule due to age or time zone

  19. Rating Your City

  20. What do Men Want from Nightlife? • Women • Beer • Sports • More Beer

  21. Nighttime Economic Impact of Women • Industries that benefit from women: • Beauty salons, nail salons, retail stores, dining, taxis, parking, hotels • NY Nightlife 2004 Impact Study: • 86% out-of-towners spent avg of $352 on shopping, hotels, restaurants and $110 on transport • 48% attendees bought special wardrobe and accessories to go out • Approx $693 million spent on wardrobe, personal care, and accessories in NYC stores, specifically to go out at night. Women influence 80% of all purchasing decisions

  22. Three Must-Haves for Women • Choice • Design • Safety

  23. What do Women Want From Nightlife? • Clean, equipped restrooms • Safe and well-lit parking • Identifiable venue staff • Comfortable seating • Dance floor • Places to talk with music at a reasonable volume • Drink menu • Light food or small plates • Opportunity to shop at night • Late night dessert • Comfortable temperature

  24. Nightlife Trends and Issues • Neighborhoods serving different demographic groups • Concentration of hospitality and nightlife venues • District cycles – nightlife moving from district to district • Dwindling city resources • Economic impacts on patron spending and behavior • Magnet for crime and gang activity • Closing time crowds

  25. The Sociable City Plan Process A Dream Without a Plan is a Wish

  26. Sociable City Vision • People on the street • Walkable • Able to eat/drink outside • Mix of ages and cultures • Variety of things to do • Spontaneous, informal activities • Open at different times • Variety of price points Lively street activity can contribute to the overall vibrancy of a downtown and promote safety

  27. The Sociable City Plan Plan forPeople Enhance Vibrancy Assure Safety

  28. City Cycles of Sociability

  29. Plan for People • Mobility Management • Availability Matches Demand • Parking Usage and Safety • Pedestrian and Road Safety • Peaceful Co-existence in Mixed-Use Areas • Balance Vibrancy & Quality of Life • Accountability & Communication • Efficient Waste Management • Impact Reduction • Effective Management of Sound Impacts

  30. Social Occupancy One Bookstore • Occupancy = 10 • Staff = 2 Ten Bookstores • Occupancy = 100 • Staff = 20

  31. Social Occupancy One Restaurant • Occupancy = 150 • Staff = 10 Ten Restaurants • Occupancy = 1500 • Staff = 100

  32. Social Occupancy One Late-night Venue • Occupancy = 300 • Staff = 20 Ten Late-night Venues • Occupancy = 3000 • Staff = 200

  33. City Cycles of Sociability

  34. Enhancing Vibrancy • Private Space • Invest in Talent Development • Develop and Incubate Entertainment • Establish a Marketing Campaign • Evaluate Economic Impact • Public Space • Ample Sidewalk Capacity • Create a Continuum of Experiences • Enhance Outdoor Seating • Introduce Business Incubators • Address Panhandling, Predators, Passage

  35. Cycles of Sociability

  36. Assuring Safety • Venue Safety • Evaluate – Assess Risks • Convert Risk to an Operational Plan • Engage and Educate Staff • Monitor Activity and Respond • Open Communication • Public Safety • Establish a Foundation for Safety • Collaborate to Monitor and Assist • Police Staffing for the Nighttime Economy • Achieve Compliance with Partners • Prevent and Respond to Crime, Disorder and Incivility

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