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This presentation highlights the importance of parental involvement in preventing underage drinking and provides key findings targeting both parents and youth. It also covers national campaign activities and partnerships. Learn about resources, multimedia tools, and planned campaign activities for engaging parents.

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  1. [INSERT Presentation Title] [INSERT Your name, title]

  2. Federal Leadership, guidance, and support SAMHSA’s Underage Drinking Prevention Work • Funding service/Capacity development role • Information and communication role

  3. Campaign Goal Reduce underage drinking among youth ages 9 to 15 by engaging parents in prevention behaviors.

  4. Key Findings • For parents: • Underage drinking is not a top-of-mind issue; • No participant believes his or her child drinks; and • Arecognized government agency must support the research. • For youth: • Talk about alcohol in context of a recent event; and • Mom is the go-to parent, but other trusted adults can also deliver underage drinking prevention message.

  5. Parents are important • Parents are the primary messengers for underage drinking prevention. • To be successful, parents need prompts and conversation starters. • Parents should take advantage of opportunities to discuss the issues as they present themselves.

  6. in our community • [INSERT any relevant local data that illustrate the underage drinking problem in your area of influence.]

  7. National campaign activities • Launch: May 13, 2013 during SAMHSA’s 2013 National Prevention Week • Strategic media outreach • Public service announcement (PSA) distribution to 7,000 media outlets nationwide • A cadre of partners

  8. part of a National Effort • [INSERT RELEVANT PARTNER NAMES HERE.] • Community Anti-Drug Coalitions of America • Interagency Coordinating Committee on the Prevention of Underage Drinking • Leadership to Keep Children Alcohol Free • Mothers Against Drunk Driving • National Alcohol Beverage Control Association • National Association of State Alcohol and Drug Abuse Directors • National Conference of State Liquor Administrators • National Institute on Alcohol Abuse and Alcoholism • National Liquor Law Enforcement Association • National Parent Teacher Association • Office of National Drug Control Policy • Students Against Destructive Decisions • And Many More!

  9. Mutually Beneficial: [Insert org name] • Share leadership on critically important issue • Present united front on underage drinking prevention • Provide free PSAs and resources on underage drinking prevention

  10. Mutually beneficial: samhsa • Extend Campaign reach • Expand implementation and dissemination • Support sustainability • Coordinate brand and message with ongoing underage drinking prevention efforts

  11. Unlimited Access to Campaign Materials • www.underagedrinking.samhsa.gov

  12. resources on demand • Backgrounder • Fact Sheet • Talking Points • FAQs • Partner Toolkit • Tip Sheets for Parents • TV PSAs • Print PSAs • Radio PSAs • And Much More!

  13. Parent-specific resources • Visit the Campaign website to access resources and tools to help parents begin and continue the conversation about alcohol.

  14. Multimedia tools Radio Scripts Television Web Print Web

  15. Coming Soon • Web-based role-playing simulation for parents • Available summer 2013

  16. Let’s invest together • [INSERT activities/potential activities that you are planning as part of the Campaign.]

  17. [insert your organization name] • For more information, contact: • [INSERT contact name, address, phone, e-mail, and web address.]

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