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Explore the journey of implementing a new library assessment program at University of Alaska Fairbanks, focusing on user surveys, measurable outcomes, task force collaboration, and survey planning, implementation, and analysis. Learn how to communicate and act on survey results effectively.
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Under New Management : Developing a Library Assessment Program at a Small Public UniversityLibrary Assessment Conference: Building Effective, Sustainable, Practical AssessmentSeattle, WA: Aug. 4-6, 2008
Karen Jensen Collection Development Officer • karen.jensen@uaf.edu Anne Christie BioSciences Librarian • anne.christie@uaf.edu
Contents • Overview of UAF • Planning an assessment program • Why, what, who and how • User surveys • Planning, marketing, implementing, results • Action items • Recommendations for user surveys
UAF Librarieshttp://library.uaf.edu • 65 library employees, including 13 librarians • $2,110,000 materials budget • Specialties: Alaska and Polar Regions collections • Unique content products: • Alaska Digital Archives • Alaska and Polar Periodical Index • Project Jukebox • Wenger Eskimo Database • Library Science 101 required for all undergraduates
Planning a new assessment program – why? • New library and university leadership • Change in library service methods • Need for fresh, relevant user and collection data • Goal of aligning spending and staffing with priorities • Timing • Budget picture changing • New University of Alaska Fairbanks Strategic Plan • Last library-wide strategic plan: 2001 • Last comprehensive patron survey: 1995 • Need for new library plan and data to guide it
Planning a new assessment program – what? Data-centered decisions – exploring ways of gathering and using data More measurable outcomes Need for “performance measures” to satisfy funders
Building the assessment program: who and how? • Library Assessment Task Force Librarians from: • Collection development and patron services • Library science instruction • Reference • Outreach • Taskforce charge: gather user feedback • Method: meetings, tasks, library wiki
Building the assessment program: who and how? (2) • Constraints • Minimal funding for survey research • No additional staffing for survey administration and analysis
Planning the survey • Content • Campus-wide surveys of faculty and students • Survey topics • Logistics • Easy to distribute • Easy for users to respond • Easy to analyze • Easy to repeat • Timeline short
Choosing a survey Choosing a survey instrument • University of Washington Libraries Assessment: Field tested • Choosing a survey tool • Past success with online survey response using incentives • “Survey Monkey”
Preparing the survey • Timeline • Question adaptation • Question scoring • Testing • IRB • Budget
Getting the word out • Encouraging participation • University administration, including Provost, Deans, Directors • Faculty Senate • Graduate School • S tudent government association • Advertising • Incentive prizes
Implementing the survey • Email distribution via Computing Dept listservs • Web page links • Response rates • Faculty – 25% (243/943) • Grad students – 19% (143/750) • Undergrads – 8% (431/5086)
Compiling results - library • Aggregate results posted to library web page and staff wiki • Comments distributed to service areas: Interlibrary Loan, Circulation, Media, Reference • Comments for collection managers, Library Science head, analyzed to create action items • Detail results possible, need for patron privacy
Communicating results to campus • Summary reports for specific administration and governance groups • Research Working Group • Graduate School • Provost • Deans and Directors • Student Leadership • Faculty Governance Group- Faculty Senate • Summaries posted to web site • Promotion for Fall, 2008 – Student newspaper ads, staff newsletter, etc.
Analyzing results • Analysis • Further analysis needed • Follow-up with non-participants needed • Surprises • Key findings
Selecting action items • Number of responses • Time and effort • Library control
Taking action • Collection development • Electronic content • Specific subjects • Service-related issues • Library space • Strategic plan - Reference review - LS101 - Institutional repository
Looking to the future • Revising survey • Refining distribution methods • Reassessing our marketing strategy • Analyzing results • Managing the surveys
Starting an assessment program: recommendations • Consider purpose • Assess local funding, expertise, time • Research survey tools • Examine campus communication options • Get buy-in and input from all library staff • Plan, plan, plan