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Case Study on Barack Obama’s Strategy. Deepak Joshi Sekhar Dahal Jackson Subedi Sakar Sharma Sarvesh Mainali. Introduction. First African-American president of the US 44 th president of the US Opportunity to create history Birth date - Aug 4, 1961
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Case Study onBarackObama’s Strategy Deepak Joshi SekharDahal Jackson Subedi Sakar Sharma SarveshMainali
Introduction • First African-American president of the US • 44th president of the US • Opportunity to create history • Birth date - Aug 4, 1961 • Majored in Political Science from Columbia University in 1983 • 1988- entered Harvard Law School • 1990- elected as the first black president of the Harvard Law Review • Obama – Characteristics
Career • Illinois State Senator (1997-2004) • U.S. Senate member (2004-2008) • First African-American president of the U.S (Nov 4 2008)
The Obama campaign • Internet Savvy • X-Box Games • Internet sites- “FighttheSmears” • Facebook, Myspace, Blackplanet, Glee, Linkedin • Segmented and Targeted voters through these sites
McCain’s campaign • Concentrated advertising on media • Later introduced ‘McCainSpace’ • Illiterate in comparision with Obama (Tech Savvy) • 7 years combatant, POW (Prisoners of War)
How did this help Obama? • Obama brand • Youth focus • Advantage over McCain • 4 P’s of BHO • Victory with the extensive use of technology
