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POLES 2011

POLES 2011. POLES 2011. Jon Fewster. Category Manager, Poles. POLES 2011. Agenda. Product Development Strategy Product Highlights Champion Series Touring Junior & Kids Summary. MADSHUS POLES. Product Development Strategy. Introduce new models and graphics to better compete

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POLES 2011

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  1. POLES 2011

  2. POLES 2011 Jon Fewster Category Manager, Poles

  3. POLES 2011 Agenda • Product Development Strategy • Product Highlights • Champion Series • Touring • Junior & Kids • Summary

  4. MADSHUS POLES Product Development Strategy

  5. POLES 2011 • Introduce new models and graphics to better compete • New top racing pole • Need presentation on World Cup • Pole needs to superior performance and distinctive appearance • New Strap technology • Add value on price-point models • New entry-level model Product Development Strategy

  6. Poles 2011 Carbon Composites: • Higher modulus on NCR100UHM • Stiffer and lighter • Engineer entry-level model to be more competitive Technology

  7. Poles 2011 • New Strap Design • Performance requests • Softer • Easier entry and exit • Easier adjustment • Opportunities • Patent expired – new design opportunities • New construction techniques • New materials • Lighter weight Technology

  8. Poles 2011 • New Strap Design • Extended palm coverage • 3D shape holds better on the hand • Strap can be softer • Move size adjustment from thumb area to back of hand • Easier to adjust • More comfortable! • Can adjust angle for better hold Technology

  9. Poles 2011 • New Strap Design • 3D Thermomoldable Shape • Only strap with this much molding • Can be thermomolded for a custom fit • SuperGrip material on palm • Silicone printing • Hand doesn’t slip when poling • Larger area than old design Technology

  10. Poles 2011 • New Strap Design • Neoprene comfort tab • At webbing attachment • Makes strap more comfortable • Helps prevent pinching • Stitch-and-Turn seam on Contour Champion Strap • Less material • Thinner, better pressure distribution • More comfortable • Higher quality than competitor straps Technology

  11. Poles 2011 • New Strap Design • New graphics • Large “MADSHUS” on strap • New details on lateral side • Icons: • 3D Thermomoldable • SuperGrip • Contour Champion Strap • Specific to NCR100UHM pole • Black/White/Red • Only strap with stitch-and-turn seam at wrist • Contour Race Strap • On other poles • Black/Red Technology

  12. Poles 2011 • New Baskets • UHM Basket • Large area against the snow • Aerodynamic – does not catch the wind • Proven shape doesn’t hold snow • Deep shaft insertion + Nano tip reduces weight • 10mm diameter Technology

  13. Poles 2011 • New Baskets • Powder Basket • For soft snow • Very large area against the snow • Aerodynamic shape • Deep shaft insertion + Nano tip reduces weight • 10mm diameter • Sold as an accessory Technology

  14. MADSHUS POLES 2011 Product Highlights

  15. Poles 2011 Product Line 2011

  16. Poles 2011 Product Line 2011

  17. MADSHUS POLES 2011 Champion Series

  18. Poles 2011 NCR 100UHM • Ultra-high modulus carbon • 5% Stiffer • Lighter: 58 g/m! Including graphics! • Total weight is 10-15g less than C10! • New Contour Champion Strap • Race Handle (Straight) • Lower weight • Stiffer • New UHM Basket (10mm) • New Graphics

  19. Poles 2011 CR 100HS • 100% High Strength Carbon Shaft • New Contour Race Strap • Race Handle • Large Aero Basket (9mm) • New Graphics

  20. Poles 2011 CR 70 • 70% Carbon Composite Shaft • New Contour Race Strap • Race Handle • 9mm Soft Snow Basket • New Graphics

  21. Poles 2011 CR 40 • 40% Carbon Composite Shaft • New Contour Race Strap • Race Handle • 9mm Soft Snow Basket • New Graphics

  22. MADSHUS POLES 2011 Touring

  23. Poles 2011 CT 60 • Carbon composite shaft • Biathlon Strap • Race Handle • 10mm Soft Snow Basket • New Graphics • Black shaft • Gunmetal pattern • Silver chrome lettering

  24. Poles 2011 CT 20 • New Entry-level pole. • Carbon composite shaft • Biathlon strap • Race Handle • 10mm Soft Snow Basket • New Graphics • Black shaft • Gunmetal pattern • White lettering

  25. MADSHUS POLES 2011 Junior & Kids

  26. Poles 2011 NCR JR • Takedown of adult NCR 100 UHM • 40% Carbon Composite Shaft • New Contour Race Strap • Race Handle • Large Aero Basket (9mm) • New Graphics

  27. Poles 2011 CT JR • Touring Pole • Composite shaft • Biathlon strap • Race Handle • 10mm Soft Snow Basket • New Graphics • Black shaft • White lettering

  28. Poles 2011 SuperKid • Kids pole • Carryover from C10

  29. MADSHUS POLES Summary

  30. Poles 2011 Product Line 2011

  31. Poles 2011 • New NCR100UHM • Stiffer • Lighter • Distinctive Look • New Strap • 3D Molded & Moldable • Softer • Easier entry/exit • Easier to adjust Summary 2011

  32. Poles 2011 • New Graphics & Strap for Race Poles • New Touring Poles • Upgraded handle • New Junior • New 10mm baskets Summary 2011

  33. Poles 2011 Product Line 2011

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