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Marshall McLuhan ?Prophet of the Media"?Oracle of the Electronic Age". The Theory of Technological Determinism states that technology, specifically media decisively shapes how individuals think, feel and act and how societies organize themselves and operate.. McLuhan claimed that media are the ess
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5. What is MEDIA?
21. 3. Multi-dimensional perspectives
22. 4. Acceptance of discontinuity in experience & ideas
23. 5. Communication strategies based on appeal to rather than rationality (right side of the brain)