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輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １

輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １. An exploration of the information exchange process: information-seeking and information dissemination behaviors during organizational socialization 資訊交流過程 之探索 : 組織社會化中之資訊尋求與資訊傳播行為之研究. 指導老師：邱子恆 學生：周德嬚 學號： 499066043 報告日期： 2010/10/26. Overview. Background

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輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １

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  1. 輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １ An exploration of the information exchange process: information-seeking and information dissemination behaviors during organizational socialization資訊交流過程之探索:組織社會化中之資訊尋求與資訊傳播行為之研究 指導老師：邱子恆 學生：周德嬚 學號：499066043 報告日期：2010/10/26

  2. Overview • Background • Research methods • Reflection • Discussion 991 質性研究 範例報告一 資訊傳遞流程之探索

  3. 1. Background • About the writer • About the dissertation • Abstract • Structure 991 質性研究 範例報告一 資訊傳遞流程之探索

  4. Background - About the writer • Research topics: • conflict management, • productive workplace behavior, • team communication, • leadership development, • facilitation, • effective presentations, and • career/life renewal Kathleen Davis Sturgis • Ph.D in Speech Communicaton, from U of Illlinois at Urbana-Champaignin 1997 • Founder of Capital Consulting Group • Author of Dance of the Chameleon Kathleen D. Sturgis, Ph.D. . (n.d). Leadership Facilitator and Consultant. Retrieved on 10/21/2010, from: http://www.leadershiptrust.org/facilitators-consultants.php 991 質性研究 範例報告一 資訊傳遞流程之探索

  5. Background – About this dissertation • About this dissertation • University Of Illinois At Urbana-Champaign, 1997. • Published by UMI (ISBN: 9780591473483) • Collected by Digital Dissertation Consortium (ProQueset ID: 740119871) • 台大圖資系圖: HD30.3/S78s 991 質性研究 範例報告一 資訊傳遞流程之探索

  6. Background – Abstract • Findings: New comers have… • 17 information seeking strategies • 34 information dissemination strategies • broader strategy repertoire • Socialization process is more complicated than has been previously explored by socialization empirical literature. • Topic: • new comers’ information seeking and dissemination • Organizationcommunication • Sample: 52 employees from a fortune 500 org. • Method: QR-observation, interviews, document analyses. 991 質性研究 範例報告一 資訊傳遞流程之探索

  7. Background – Article Structure • INTRODUCTION • LITERATURE REVIEW • METHODOLOGICAL OVERVIEW • Organization overview • Data collection • Procedure • REFINEMENT OF THE INTERVIEW PROTOCOL • Original protocol • Refine • RESULTS • CONCLUSION 991 質性研究 範例報告一 資訊傳遞流程之探索

  8. 2. Research Methods • Block building • Methods • Organization context • Data collection • Procedures 991 質性研究 範例報告一 資訊傳遞流程之探索

  9. Empirical Objectives (block building) • Understand (identify and reconstruct) newcomers’ perspective of the socialization experience. • Focus on communication activities of which org. are practicing. (tacit and explicit) 991 質性研究 範例報告一 資訊傳遞流程之探索

  10. Why QR? • Emphasizing process and meanings, • Social construction of reality • Situational constraints • Communication activities– words, behaviors, actions, and practices. 991 質性研究 範例報告一 資訊傳遞流程之探索

  11. 1. Organizational Context • Site Selection • Overview • Organizational Socialization Process 991 質性研究 範例報告一 資訊傳遞流程之探索

  12. Site Selection • Criteria • Participation • Cooperation (esp. gatekeeper’s attitude) • Access • Internal data • QRmust do - Written proposal (mission, objective, expected effectiveness) • Sampling – purposive sampling 991 質性研究 範例報告一 資訊傳遞流程之探索

  13. Organization Overview • Plaxtex • International telecommunication corporation • Headquarter 650 employees • 120 recruited last year. • Mission: invention, production, distribution • Key functions: RD, Operation, Marketing 991 質性研究 範例報告一 資訊傳遞流程之探索

  14. Organizational structure 10% 10% 70% 10% 8% 62% No product manager Products were driven through a cross-functional process 991 質性研究 範例報告一 資訊傳遞流程之探索

  15. Organizational structure Structure Issues • Implicit product structure – affect RD, Op, Marketing • Multiple informal reporting relationships and constantly shifting responsibilities 991 質性研究 範例報告一 資訊傳遞流程之探索

  16. Other findings • Offer competitive wage and benefits packages • Issues • Low turnover rate • Loss major customer while studying • Lower profit 991 質性研究 範例報告一 資訊傳遞流程之探索

  17. Socialization process • Day 1: indoctrination • 6-8 hrs • Policy overview • Benefits overview • Safety overview • Handbooks, information sheets, misc forms • Videos: products, company benefits, job safety. • Day 2: on-the-job training • Differ by between or within the dept. 991 質性研究 範例報告一 資訊傳遞流程之探索

  18. 2. Data Collection • Interviews 訪談法 • Observation 觀察法 • Participant Selection 取樣標準 991 質性研究 範例報告一 資訊傳遞流程之探索

  19. Interviews • Semi-structure and unstructured 半結構與非結構式訪談 • Semi: to collect similar information from all. • Unst.: reduce tension. raise test hypotheses probe specific question 991 質性研究 範例報告一 資訊傳遞流程之探索

  20. Interviews • Tape recoded 訪談錄音 • Open ended interviews • Unexpected responses • Important!: • Gain permission 事前取得同意 • Place on unobtrusive location放在不醒目之處 • Record nonverbal behaviors and general responses筆記紀錄訪談以外的發現 991 質性研究 範例報告一 資訊傳遞流程之探索

  21. Observation • Duration: • 295 hrs within 2 months • Attending: • Meeting, Formal orientations, Popcorn parties, Celebrations • Document collections • Corporate, division, location, emp. Data, orientation material. 991 質性研究 範例報告一 資訊傳遞流程之探索

  22. Participant Selection • 決定取樣來源 • 從不同地理分布可以取得多元的經驗與資訊, 因此從不同部門取樣. • 取得部門代表的同意 • 六個月之內的新進員工 -74 位 • 蒐集員工姓名, 雇用日期, 服務部門 • Decision rules決定取樣標準 • Dept. hire 10 + emp. – random sampling- random number , pick every other emp. • Dept. hire 5- emp. – all. 991 質性研究 範例報告一 資訊傳遞流程之探索

  23. Participant Selection • 前測後發現 • 專業與技術代表性不足 • 重新取樣 • 6-12 月新進員工 • 取樣標準 • 不同部門至少取一位 • 不同工作類型至少取一位 • 總共56位 991 質性研究 範例報告一 資訊傳遞流程之探索

  24. 3. Procedure • Prior to interview 聯繫過程 • Data Analysis 資料分析 • Analysis process 分析過程 • Unit of Analysis 分析 • Data Coding 資料解譯 • Data Analysis 資料分析 991 質性研究 範例報告一 資訊傳遞流程之探索

  25. Prior to interviews • Contact division’s HR • Briefing to top/ middle managers • Permission letter (top  middle manag.) • Personal meeting with middle managers • Supervisors briefed by middle managers • Interviewees received project letter(from researcher) • Supervisor arrange interviews. 991 質性研究 範例報告一 資訊傳遞流程之探索

  26. After interviews • Report & formal presentation to top man. • Impression of the culture • Socialization strengths and weaknesses • Recommendation 991 質性研究 範例報告一 資訊傳遞流程之探索

  27. Data Analysis資料分析 • 4 phases: • Organizational immersion融入組織 • Data transcription轉錄資料 • Dataimmersion了解資料 • Content analysis分析資料 991 質性研究 範例報告一 資訊傳遞流程之探索

  28. Organizational immersion • 1991 data collection – interview, observation, documents analysis. • Summary of theme and observations when is done data collection. 991 質性研究 範例報告一 資訊傳遞流程之探索

  29. Organizational immersion 自主性工作 鼓勵溝通 不斷改善工作流程 強調顧客服務 布萊克斯人 一視同仁 產品品質 人際關係融洽 工作安全 團隊精神 991 質性研究 範例報告一 資訊傳遞流程之探索

  30. Data Transcription 轉錄資料 • 4transcribers follow guidelines • Training: • Sample recording • Meeting for discussions • Note taking 991 質性研究 範例報告一 資訊傳遞流程之探索

  31. Data Immersion 了解資料 • 運用歸納法 • 分析筆記與轉錄稿 • 辨識出主題、脈絡與分類 991 質性研究 範例報告一 資訊傳遞流程之探索

  32. Data analysis 資料分析 • 編碼後之內容分析 991 質性研究 範例報告一 資訊傳遞流程之探索

  33. Unit of Analysis 分析項 • 兩項標準檢視敘述內容 • 反映新進人員對組織與架構的觀點（規範，程序，價值觀念，思維模式，權力關係） • 反映新進人員的溝通行為(交流、尋求、取得) 991 質性研究 範例報告一 資訊傳遞流程之探索

  34. Data Coding 編碼 • Topic codes • What is the excerpt about relative to describing the organization? • Community activities codes • Derived from information acquisition literature. • 4 question to categorize Information seeking and dissemination. 991 質性研究 範例報告一 資訊傳遞流程之探索

  35. Data Coding 編碼 • 2nd coder提供預期信度 • Scott’s Pi交叉信度比對, • Topic code .96 • Information seeking code .86 • Information Dissemination code .88 991 質性研究 範例報告一 資訊傳遞流程之探索

  36. Data Analysis 資料分析 • 分析工具:HyperResearch 991 質性研究 範例報告一 資訊傳遞流程之探索

  37. Refinement of the interview protocol • 原始22問題大綱, 經過分析後, 刪除13項與研究問題無直接關聯的題目, 其餘9項仍有75%與研究問題相關的敘述資料. • 訪談大綱必須要直接反映研究問題 • 訪談大綱必須要能使敘述段落清楚呈現當社會化過程完成後所產生的溝通模式 991 質性研究 範例報告一 資訊傳遞流程之探索

  38. More readings Huotari, M. & Chatman , E. (2001) . Using everyday life information seeking to explain organizational behavior. Library & Information Science Research, Volume 23, Issue 4, 351-366 . Choo, C.W. (2002). Information management for the intelligent organization: the art of scanning the environment. Retrieved 10/22/2010, from: http://www.google.com/books?hl=zh-TW&lr=&id=IDlDwy9UfmsC&oi=fnd&pg=PR13&ots=8p2ahob2kv&sig=hjZPk0MD_OXYKHareGdtrzulIAM#v=onepage&q&f=false Flanagin, A.J. & Waldeck, J.H. (2004). Technology Use and Organizational Newcomer Socialization . Journal of Business Communication,vol. 41 no. 2 137-165 . 991 質性研究 範例報告一 資訊傳遞流程之探索

  39. Refection反思 • QR researcher has to be ready to immerse into the sample organization. Presentation skill is required. • Build up reliability. Follow literature and explore samples carefully, cross exam. data coding and analyses methods. 991 質性研究 範例報告一 資訊傳遞流程之探索

  40. Question and Discussion? Thank you for your attention 991 質性研究 範例報告一 資訊傳遞流程之探索

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