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Getting Started with Pinterest Marketing for Ecommerce

While discussing social media marketing for eCommerce websites, we mentioned that Pinterest could be a great way to market your store. However, we didnu2019t go into the details as multiple platforms were mentioned.<br>

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Getting Started with Pinterest Marketing for Ecommerce

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  1. Getting Started with Pinterest Marketing for Ecommerce

  2. Start Pinterest Marketing For Your eCommerce • While discussing social media marketing for eCommerce websites, we mentioned that Pinterest could be a great way to market your store. However, we didn’t go into the details as multiple platforms were mentioned. • In case you missed it, refer to Roadmap to boost eCommerce sales using social media platforms. • In this post, we will be giving you sufficient key points to start with Pinterest.

  3. 1] Build A Business Profile • Just like Instagram, Pinterest also demands businesses to build a business profile. It’s not compulsory, but it proves to be good in the long run. There are several advantages of using a business account. • First of all, you get access to the analytics dashboard, and you get to make a detailed analysis of your content. This analytical data is something big you might miss if you keep using a personal account. Analytics is the most important aspect for every business to track the key performing indicators. • Secondly, Pinterest Business Account lets you run Ad campaigns. Campaigns are important for your eCommerce website because no business can rely on organic reach. No doubt, the organic reach is high on Pinterest, but ad campaigns let you reach your exact audience in the most targeted way.

  4. 2] Create and Join Pinterest Boards • Pinterest Boards are almost similar to Facebook Pages. Users build boards for dedicated topics and post multiple posts related to that specific niche. • It is important to build your branded Pinterest board for your branding and reach. However, it is not all about creating boards and pinning posts. • While using social media, it is important to be social. • Try to invite the influencers and multiple content creators from your niche to join your board. Diversifying the publishers to help create an influence. It should not feel that you are merely promoting your business on your board. Followers should feel the value.

  5. 3] Pin Your Content • Pinning on Pinterest is similar to posting your content or sharing someone else’s content. It’s synonymous with tweet-retweet on Twitter and sharing-resharing on Facebook. • Your Pinterest Board should have all the pins that are related to your website posts, products, and even services. Pins should highlight your industry, business, and products. • To give a fair idea, brands like Etsy, Airbnb, Ruggable, Chick-fil-A, and many others are leveraging Pinterest Pinning.

  6. 4] More Optimization Techniques • You joined some boards and pinned your content. How about optimizing more for your users as well as Pinterest algorithms? • It is a good practice to enter your target keywords in your title and description. In that way, Pinterest crawlers, as well as Google crawlers, understand the context of the images. It helps in ranking your content for the targeted keywords. • Another optimization technique that you can use is to allow users to pin your website images on their boards within a click. Several social sharing plugins are available if you are using a WordPress website. • Some large brands like CrazyEgg have already implemented this strategy. If you hover any of their images, a pinning button will appear.

  7. Thanks www.cpcbusiness.com

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