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Real effect of Covid-19 on Amazon

The real effect of Covid-19 on Amazon<br>With nowhere else to go, the consumers have shifted their focus to Amazon, making it the top supplier of products during the Covid-19 outbreak. <br>While some sellers are burdened up with the pressure to meet demands, others struggle to stay in business with shifting buying trends. <br>Letu2019s look at the key forces behind this change.

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Real effect of Covid-19 on Amazon

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  1. Real effect of Covid-19 on Amazon

  2. Contents With nowhere else to go, the consumers have shifted their focus to Amazon, making it the top supplier of products during the Covid-19 outbreak.

  3. The Story at the Consumer End The global pandemic’s inception in early 2020 brought about some major buying pattern shifts amongst consumers staying under isolation around the globe. Even before the pandemic, a whopping 89% of buyers chose Amazon over other companies for shopping and the pandemic has only resulted in increase in demand.

  4. The Best Affected Categories • Categories which were largely dominated by offline retailers, came online. It included groceries and household basics. • Categories which will were tagged survival – health and hygiene were bought in bulk. • Categories that meant entertainment – video games, toys and hobbies soared well too. • Categories that were linked to office supplies rose on the back of the new work from home culture.

  5. The Worst Affected Categories Clothing, shoes and jewellery were the worst hit Amazon products, with going out becoming impossible. They registered negative growth. Other outdoor categories like beauty also saw a steep drop. With people losing jobs, consumers were possibly holding on their cash reserves.

  6. The Story at Amazon Seller End The epicentre of coronavirus – China stagnated and shut down factories, leaving majority of Amazon sellers handicapped. For instance, in the brutally affected Covid-19 countries like Italy and France, 45% of Amazon sellers are China based. The situation is worse than ever as sellers have to look outside China for product sourcing. In India as well, we have suppliers and Government looking for alternate sources.

  7. Amazon Fulfilment Affected The e-commerce giant had suspended (in March 2020) the shipment of non-essentials products to its FBA (Fulfilment by Amazon) warehouses to meet the current demand of market. Since May they have resumed non-essentials but the volumes remain low........

  8. For morewww.cpcbusiness.com Thanks

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