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The coke side of life

The coke side of life. GROUP MEMBERS. Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali. Presenting to: Professor Aslam Masood. HISTORICAL BACKGROUND. TYPE MANUFACTURING COUNTRY OF ORIGIN INTRODUCTION RELATED PRODUCTS.

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The coke side of life

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  1. The coke side of life

  2. GROUP MEMBERS Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali

  3. Presenting to: Professor Aslam Masood

  4. HISTORICAL BACKGROUND • TYPE • MANUFACTURING • COUNTRY OF ORIGIN • INTRODUCTION • RELATED PRODUCTS

  5. World’s Largest soft drink company • More than 160 brands • Serves over 200 countries • 48 percent share in world market • 44 percent share in US market

  6. INVENTER • Dr. JOHN PEMBERTON • Invented in 1886 • Sales increased 4000% in 1889 to 1890

  7. Trade Secret • Trade secret could be a formula, computer program techniques, device, pricing information, customer lists, or other non public information. • Example of trade secret is coke formula • Before 1991 we couldn't buy coke in India.

  8. LOGO AND BOTTLE STYLE

  9. BELIEFS • There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in over 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the workplace, protect the environment and strengthen our communities.

  10. MISSION • TO REFRESH THE WORLD • TO INSPIRE MOMENTS OF OPTIMISM • TO CREATE VALUE AND MAKE A DIFFERENCE

  11. ELEMENTS OF GLOBAL MARKETING MIX • PRODUCT • PRICE • PLACE • PROMOTION

  12. PRODUCT • Product • Consumer Products • Convenience products • Shopping products • Specialty products • Unsought products

  13. Product Brand and Line • Brand • Brand positioning • Product line • Line extension • New Brand

  14. LINE EXTETION • Diet Coke • Cherry Coke (1985) • Coca-Cola C2 (2004) • Coke with Lime (2004) • Coca-Cola Zero (2005) • Coca-Cola BlāK • Sprite • Sprite zero • Fanta • 3G sprite

  15. NEW BRANDS • Mineral water • Energy drinks • Sports drinks • Syrups

  16. Product Life Cycle • Product Development • Introduction Stage • Growth Stage • Maturity Stage • Decline Stage

  17. PRICE • VALUE PRICING • Offering a reasonable price for a product • Coca cola provides sufficient quantity and quality at a fair price • COMPETITION BASED PRICING • Setting price based on what competitors charge for the similar products • Coca cola keeps in mind what their competitors are charging

  18. PRICE • PRICING STRATEGIES • Market skimming pricing • Market penetration pricing • Coca cola is holding a large share in market due to their reasonable prices • PROMOTIONAL PRICING • Sometimes used by coca cola to increase their short term sales and to maintain their strong image.

  19. PRICE • PRICE OF COCA COLA • Coca cola 250 ml Rs 10 • Coca cola 500 ml Rs 20 • Coca cola 1 Litre Rs 30 • Coca Cola 1.5 Litre Rs 45 • Coca Cola Can 300ml Rs 25

  20. PLACEMENT • Placement Placement is form of advertising in which brand name, product packaging, signs and corporate logos are intentionally mentioned in motion pictures.

  21. PLACEMENT • Marketing Channels • Direct Channel • Indirect Channel • Channel Conflicts • Media Concepts • Reach • Frequency

  22. PROMOTION • Promotion • How Coca Cola Conveying Promotion Message • Focus on every Group of Customer

  23. PROMOTION MIX • Advertising • Sales Promotion • Public Relationship • Personal Selling • Direct Marketing

  24. Promotion Mix Advertising: Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor is known as advertising.

  25. PROMOTION MIX 2. Sales promotion: Short term incentives to increase the sale. Some consumer tools follow by coke: • Premiums • Advertising specialty

  26. PROMOTION MIX 3.Public Relationship: It means to build good relations with companies, public and customers. 4.Personal Selling: Door to Door selling is known as personal selling. 5.Direct Selling: Direct communication with customer through phone, fax, mail and internet.

  27. CONCLUSION

  28. QUERRY SECTION

  29. THANK YOU

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