“ THE MELS DIGITAL LITERACIES” KICK-OFF BRIEFING

1. “THE MELS DIGITAL LITERACIES” KICK-OFF BRIEFING

2. Objectives MELS adds new services to our 540 customers (kindergartens and Learning Centres) in 2011-2012. These services are not treated as parts of the agreement that we are providing to the products that we provide to kindergartens. MELS reserves the absolute rights to change, remove or to add new features to our additional services. We improve our mode of deliveries according to our contemporary changes in digital practices.

3. Chinese—看字识义

4. Chinese—看字识义

5. 睛 清 蜻 晴 ……

6. SYNTAX粤语：你瘦过我。/你走先。普通话：你比我瘦。/你先走。SYNTAX粤语：你瘦过我。/你走先。普通话：你比我瘦。/你先走。

7. 字 拼音 字 拼音 a-e /eI/ 蛾 我 卞 下 ˊ e bian Xia ape /eIp/ ˇ wo ate /eIt/ ˋ ale /eIl/ ˋ sale /seIl/

8. Knowledge? Or Skill?

9. Phonics –44 Multimedia Approach English Words Spoken Written 24 consonant sounds 21 consonant letters 20 vowel sounds 5 vowel letters -------------------------------------------------- 44 speech sounds 26 alphabet letters

10. 24 Consonant sounds /p/ pen /l/ log /j/ yak /b/ bad /m/ mop /z/ zip /k/ cat /n/ net /ŋ/ ring /d/ dog /r/ rod /З/television /f/ fan /s/ sun /θ thumb /g/ gum /t/ tub / / then /h/ hen /v/ van / / shop /dз/ jet /w/ wig /t / chimp

11. 20 Vowel sounds / æ / cat /aI/ kite /a / house / e / hen / / rose / I / coin / i / kid /u / moon /e / hare / / dog / / book /I / ear / Λ / sun / / saw / / poor /eI/ cape / / car / / letter / i / bee / / girl

12. Brother, father Toefl , fancl Tackle Towel, hostel Fast Clerk Got/pot Little, litter head, again Quay Three, tree Forever Coconuts Of, off

13. beat bit sad sat home, aim chef ,example fat, Wednesday clap , egg, leg, hand market, again, umbrella plumber, bomber moon book knife, knob caught, lounge debt their, aeroplane flour, flower tortoise

14. a y g m s /æ/ /m/ /s/ /j/ /g/ t z n b h /n/ /z/ /b/ /h/ /t/ u o c i / / /k/ / i/ /Λ/ v p d j /v/ / dз/ /p/ /d/ q w e k /k/ /kw/ /w/ /e/ x r f l /ks/ / l / /r/ /f/

15. LITERATURE PHONICS An exhilarating quest across centuries to get children first fall in love with the written word. An Essential Skill in English Language DIGITAL LITERACIES The Contemporary Practice

16. New practices are emerging…. Existing practices are disappearing….

17. SMS E-Mail Letter

18. Digital advertisements on public buildings, images on websites and emails, screens on buses, train platforms for instances demand our attention as we wait. We live in a society that increasingly requires us to be visually literate. Multimodal texts have dominated pages in our books besides writing for a long period of time. The same phenomenon takes place on our screen recently, visual symbols and clicks are being deconstructed and replaced by communication of other modes (Jewitt, 2006a).

19. There is an acknowledgement that the English Curriculum has to evolve according to the changing world to prepare children for the opportunities and challenges of life in the 21st century. Australiahas a long history of incorporating multimodal texts into the context of English learning (Curriculum Corporation., 1994; New South Wales Board of Studies, 1998). In the recent outlined Australia National English Curriculum, systematic exploration and production of multimodal texts have been introduced throughout the school years (National Curriculum Board, 2008). Ministry of Education (2006) of Ontario, Canada, has incorporated multimodal texts into the curriculum for young children as early as at stage one (p. 45). Multimodal texts are referred to as media texts in the curriculum, and are introduced in the English Curriculum guide as one of four strands: oral communication, reading, writing and media literacy. MOE Singapore has also introduced new English Language Curriculum in 2010 for primary and secondary schools to be implemented from 2010. In the new curriculum, viewing and representing skills are introduced as receptive and productive skills to incorporate a wide range of literacy information/functional texts (Singapore, 2010) In the UK, a new primary curriculum is being reviewed and this will be implemented in 2011.“Viewing”, is defined as a skill necessary for understanding and responding to information, and “broadcasting”is identified as one of the key skills required to present ideas and opinions. (Department for Children schools and families UK, 2009).

20. “THE MELS DIGITAL LITERACIES” KICK-OFF BRIEFING NEW WEBSITE ONLINE TEACHING SYSTEM Teaching Aids Connecting to parents Link assessment to Learning

21. Multimodal & Non-Linear

22. Multimodal , Non-Linear & Digital Texts

23. Tablet computer Notebook Computer Desktop Computer

24. MELS: My First Books MELS Essentials MELSExams(MY, HK, CN) MELSe-Homework (MY) MELS Phonics MELS Intermediate MELS Kidz-Online

25. Are you leading the wave of “change”?

26. Products IDEAS

27. PEDAGOGY Activities

28. E-Services

29. Training & Certificate Software Purchases B2B:Kindergartens & Schools Teaching Methods MELS e-Learning Centre trail accounts Teaching-Aids Download

30. MELS introduces….. Six Essential Parts in English Language Learning SYNTAX A to Z BASIC READING EXPRESSIVE LEARNING CRITICAL READING COMPREHENSIVE READING