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The Future of Social Media

The Future of Social Media. Stephen Waddington @ wadds Managing Director Speed. Agenda. A changing media landscape The rise of social media A shift to participation An opportunity for the PR industry. 1990: The birth of the Internet. Flickr: campuspartybrasil.

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The Future of Social Media

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  1. The Future of Social Media Stephen Waddington @wadds Managing Director Speed

  2. Agenda A changing media landscape The rise of social media A shift to participation An opportunity for the PR industry

  3. 1990: The birth of the Internet Flickr: campuspartybrasil

  4. 1998: Google launched Screen grab: WayBackMachine

  5. 2000: Cluetrain Manifesto “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.” “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”

  6. News print challenged Flickr: frontlineblogger

  7. Broadcast is booming Flickr: jonnybaker

  8. Our media appetite is insatiable Flickr: Locator

  9. The rise of social media

  10. New influence flows Source: www.philipsheldrake.com

  11. New influencers Flickr: br1dotcom

  12. Facebook Awareness of Facebook is 100%.More than 400m users for an average of 37 minutes

  13. Twitter 200m users on Twitter for an average of 23 minutes

  14. Vkontake Vkontake has 39% penetration in Eastern Europe

  15. Tuenti In Spain Facebook is the largest social media site followed by Tuenti

  16. Mobile (and location) Flickr: macanudos.es

  17. A shift to participation

  18. User generated content Flickr: Kordian

  19. Radical transparency Flickr: acidpolly

  20. Loss of control: people talk Flickr: duncan

  21. Interplay with traditional media Flickr: alinababafriend

  22. Reality versus expectation = conversation

  23. An opportunity for the PR industry

  24. Back to the future Public fooled via spin Information through communication Public engagement via two way communication

  25. Content creation Flickr: kwl

  26. Authenticity Source: http://www.alastaircampbell.org

  27. Radical shift in organisational communication Flickr: stewartmorris

  28. Engagement and participation Flickr: chrisjohnbeckett

  29. Monitoring Flickr: donsolo

  30. Social relationship management

  31. Open business Flickr: donsolo

  32. An opportunity recognised 49% integrate social media with traditional PR, across practice areas 31% rely on a dedicated social media team within the consultancy 11% rely on external partners 9% use a combination of the approaches above

  33. But we’ve been here before UK search marketing worth $5.8 billion in 2010 US market worth $16.6 billion in 2010

  34. It’s time to claim our ground 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media 27% of respondents believe clients see social media communications as part of PR activity 19% feel that a majority of clients do not view such services as part of public relations

  35. Photo credits Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris. Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine.

  36. The Future of Social Media Stephen Waddington @wadds Managing Director Speed

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