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Mobile Broadband

Mobile Broadband. Connects the Unconnected. Estimated: 2 million new jobs in California and GDP increase of 376 BUSD. 65 K new videos on YouTube daily and 100 M views daily. More than 120 operators offer Mobile TV. 50% of world pop lives in cities.

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Mobile Broadband

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  1. Mobile Broadband Connects the Unconnected

  2. Estimated: 2 million new jobs in California and GDP increase of 376 BUSD 65 K new videos on YouTube daily and 100 M views daily More than 120 operators offer Mobile TV 50% of world pop lives in cities Remote work saves time and gasoline Over 800 M people use Internet daily PC penetration rate >70% and laptops overtaking desktops (US, Europe) 100 M Blogs worldwide 2006 More than 40% of work force are mobile 350 M broadband subscribers today Job creation and retention Industrial growth & GDP increase Sustainable socio- geographic structure Broadband for all Entertainment and user generated content Positive impacts on environment Improved education and health systems Increased enterpriseand government efficiencies

  3. Broadband to all?- fixed broadband penetration Q4 2006 Quarterly growth Source: Point-Topic, April 2007 WRC-07 mobile spectrum needed to improve broadband penetration

  4. Broadband growth>1.8 billion subscriptions 2012 2100 1800 Mobile Broadband 1500 1200 Subscriptions (Millions) 900 Fixed Broadband 600 300 0 2005 2006 2007 2008 2009 2010 2011 2012 Source: OVUM, Strategy Analytics & Internal Ericsson Broadband becomes personal

  5. 5 000 000 TV/Video Internet Voice 4 000 000 3 000 000 Yearly Terabyte 2 000 000 1 000 000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Mobile traffic to grow tenfold by 2012 – need for more spectrum Sources: Ericsson 2007 • Voice continue growing, but information based services will grow more • driving the need for more mobile broadband spectrum

  6. Broadband for all Penetration 100% Special Needs, Efficiency Gain Availability, Value for money, Ease of use Reliability, Capacity, Affordability Time Phase 1Early Acceptance Phase 2 Mainstream Phase 3 Reaching everyone

  7. Even better economies of scale Drives down price Stimulates growth and spread Economies of scale Harmonized technologies Global standards Ensuring penetration takes off Penetration 100% User value, affordability,simplicity Time Phase 1Early Acceptance Phase 2 Mainstream

  8. GSM and 3G data evolution1000 x Higher Peak Rate in 10 years 3G LTE HSPA Evolved Turbo 3G (HSPA) 3G GPRS 40 kbps 384 kbps 3.6 Mbps 28/40 Mbps 200 Mbps Peak rate 1998 2002 2005 2008 2009 Ericsson 1000 x Higher Peak Rate in 10 years

  9. Mobile Broadband Module • Connecting everything • IPR costs included in the module • The target is to have more than 50% of all notebooks sold by 2011 to include embedded HSPA connectivity Further accelerating the Mobile Broadband market

  10. Individual Benefits Enterprise Society Mobile broadband connects the unconnected South Africa, MTN @ccess New Zealand, Atlas glass Sweden, YouTube and Facebook Sweden, Personalized postcards India, Gramyoti UK, Bradford Community Housing Trust Bangladesh, Grameenphone UK, L’Oreal US, Raleigh Police Department UK, ShootLive Australia, BreastScreen UK, National Express Australia, Eye and Ear Hospital Australia, Complete Health Group Australia, Fire Fighting New Zealand, Energex Sweden, Vetlanda Municipal Australia, Dural First National Australia, Road Traffic Authority Sweden, Skanska Sweden, Westin Buss Australia, Salmon Fishing Hong Kong, Taxis Sweden, Skogforsk Institute It is happening everywhere

  11. South Africa, MTNMobile broadband connects the unconnected The benefits when using 3G/HSPA • Access to critical information • Functions as an employer-employee bridge • Improved entrepreneurship “The projects are making a real impact on people’s lives. Some use it to get jobs or check their university application. But most importantly we’re seeing people become accustomed to the Internet, trusting what technology can do for them and how it can make their life simpler. If they can be included in the digital age, then it will benefit all of South Africa,” Ashraff Paruk, General Manager, Product Innovation and Strategy, MTN SA Index

  12. South Africa, MTNMobile broadband connects the unconnected Index

  13. India, Ericsson Mobile broadband connects the unconnected The benefits when using 3G/HSPA services • Benefiting the rural masses by providing: • E-learning • Healthcare • Local government initiatives • Market rates for crop produce • Live television, weather and info on fertilizer/pesticides • Video conferencing • Surveillance Index

  14. Socioeconomic development Job creation Security systems Entertainment Improved healthcare Improved education Positive impacts on environment Increased efficiencies India, Ericsson Mobile broadband connects the unconnected Index

  15. Conclusion • The amount of traffic in mobile networks will continue to grow rapidly for both telephony and broadband services. • To get full benefits for society out of broadband, technologies must have economies of scale to enable a mass-market that makes broadband affordable for everyone • Ericsson believes HSPA will be the mainstream technology for mobile broadband for many years to come, with LTE and IMT-Advanced being the natural evolutions

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