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Promoting Quitlines and Preparing for Call Increases

Promoting Quitlines and Preparing for Call Increases. Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009. Key Messages. Promoting quitlines during policy change can increase quit attempts

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Promoting Quitlines and Preparing for Call Increases

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  1. Promoting Quitlines and Preparing for Call Increases Randi Lachter, MPH Manager of Policy Initiatives Webinar: Promoting Cessation Around the Federal Tobacco Tax Increase March 5, 2009

  2. Key Messages • Promoting quitlines during policy change can increase quit attempts • NAQC has readily available resources • Suggestions for estimating impact on call volumes • Strategies for handling increased call demand

  3. Promoting Quitlines During Tax Increases • Quitlines’ potential role • Background and resources NAQC Playbook: www.naquitline.org/playbook • Framing the Cessation Message • Collaboration Strategies • Preparing for Implementation • Ideas and Strategies • Tracking Success • Tips to Prepare for a Tax Increase • NAQC Fact Sheet -- Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit

  4. Estimating Increase in Quitline Calls • Factors to consider • Current price • Prevalence rate • Level of planned promotion • Media coverage • Tobacco-related policies and timing • Others • Working with service providers • Examples NAQC Resource • Playbook section on Tracking Success

  5. Handling Call Surges • Monitor and adjust level of promotions as needed • Develop a contingency plan with quitline service provider • Options to consider include staffing, service level and technology approaches NAQC Resource • Playbook section on Preparing for Implementation

  6. Increases in State Tobacco Taxes • Promoting quitlines • Advocating for additional quitline funding NAQC Resource • Issue Paper – Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity

  7. Summary of Resources • Playbook www.naquitline.org/playbook • Fact sheet - Tobacco Tax Increases: Promoting Quitlines to Maximize the Cessation Benefit http://www.naquitline.org/pdfs/NAQC_FactSheet_TobaccoTaxIncreases.pdf • Issue Paper: Tobacco Cessation Quitlines. A Good Investment to Save Lives, Decrease Direct Medical Costs and Increase Productivity http://www.naquitline.org/pdfs/NAQC_IssuePaper_TobaccoCessationQuitlineAGoodInvestment.pdf

  8. For Additional Information Contact Randi Lachter at: rlachter@NAQuitline.org

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