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MOBILE TV PHONE TECHNOLOGY

MOBILE TV PHONE TECHNOLOGY. Presentation by: Kris Allen   Ashley Jones  Olivia Lieblong  Larry Thomas. What is A Mobile TV Phone?.

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MOBILE TV PHONE TECHNOLOGY

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  1. MOBILE TV PHONE TECHNOLOGY Presentation by: Kris Allen  Ashley Jones  Olivia Lieblong Larry Thomas

  2. What is A Mobile TV Phone? A Mobile TV Phone is exaclty as the name implies. Instead of watching TV at home as we are accustomed to, you can know take tv everywhere you go. Nokia has created a method that will allow the consumer to see tv shows on their cell phones anywhere they are.

  3. Who is Involved? Three Major Industries • Telecommunications---mobile operators will control the billing, operation of data, and audience measurment systems using exsiting e-commerce systems. • Media—the actual shows,programs, commercials, etc… • Broadcasters ---these are the actual content providers.

  4. What Technology is Involved? • DVB-H (Digital Video Broadcast – Handheld) • IP Datacasting • Network Structure • Standardizaton DVB-H---- This is combination of conventional digital video and IP, DVB-H scales for smaller devices a technology that's already in place in millions of TV sets worldwide. DVB-T (Digital Video Broadcast—Terrestial) is what we are currently familar with. This type of DVB was not designed for mobile devices.

  5. Because atenna technology has improved DVB—T mobile services have become available. Although mobile tv receptions was exciting our current handheld devices don’t have the battery life to make DVB—T reception possible for consumers. The solution to the Problem is DVB-H. • DVB-H provides reduction of battery power consumption. Other major requirements: maximum compatibility with DVB-T systems and networks. The ability to receive up to 15Mbit/s in an 8MHz channel and in a wide area single frequency network at high speed is also needed.

  6. **IP Datacasting** IP stands for Internet Protocol IP Datacasting is a broadcast technology that allows for efficient and cost effective distribution of digital content to mass audiences over IP. *By combining IP with DVB-H .Mobile phone users can access music, Web pages, and games, as well as television and radio. *Through the use of IP protocol on top of the DVB-H transmission, the system can easily adapt to new services in the future with little if any changes needed in the standards framework. *IP datacasting networks support indoor coverage for devices with small, in-built antennas, rather than those using rooftop or other external antennas.

  7. *Network Structure* The network structure makes effective use of high bandwidth channels with fast transmission speeds. This gives mobile phone consumers the ability to view a wide selection of tv services.

  8. ***Standardization*** ****The main objective for standardization is to create the basis for a global, horizontally structured market, meaning a multi-vendor market for mobile TV services, devices, and network infrastructure. Regulation is undergoing changes to allow multimedia service provisioning through all types of delivery networks.

  9. Who Benefits?? • Broadcast Network Operators---For broadcast network operators, the innovation of mobile TV provides a convenient way to secure profits far into the future. • Potential benefits of Mobile TV: • Combines the popularity of broadcast programming with the increasingly mobile lifestyle of viewers • Provides an opportunity to generate new growth from investments in switching to digital from analog • Enables expansion of broadcast business into viewers’ mobile lives and offers new revenue streams such as advertising and subscriptions • New business models will open doors to collaborations with broadcasters and mobile network operators.

  10. **Mobile Network Operators** • Mobile operators with large existing customer bases can expand billing mechanisms and customer care to include mobile TV. • Potential benefits of Mobile TV: • Provides customers with a new and desirable service that is easy to understand and has obvious usage increase potential • Trial users and research respondents want the service and are prepared to pay a viable market price • Complements current 2G/3G services with a one-to-many broadcasting capability that enables further development of existing customer relationships • New revenue streams through offering billing and e-commerce systems to partners

  11. Broadcasters, Aggregators and Content Providers--Delivering tv to mobile phones is the natural path for broadcasters and content providers to gain access to a mobile audience. • Potential benifits of Mobile TV: • Provides a new platform, taking broadcast TV into the street, bus, waiting room, park, and virtually any other location outside the home . • DVB-H is the best one-to-many channel for TV broadcasting for mobile devices . • Creates additional, incremental audiences eager to receive broadcast entertainment and information during new prime times: the commuting periods and lunch time . • Research programs and live pilots have shown that there is high interest from consumers and willingness to pay a realistic price for mobile TV.

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