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„BREATH SPORT, BE EXTREME“ April-October 2013

The "Breath.Sport, Be.Extreme" campaign ran from April to October 2013 in Slovenia, promoting the Fisherman's Friend brand. The campaign focused on encouraging people to purchase Fisherman's Friend pastilles to receive a free ticket to enter one of the offered Adrenalin parks. Various promotional activities were held, including shelf banners, local Facebook page promotions, and sampling at gas stations and shopping centers. The campaign culminated in a group competition at Adrenalin Park Ljubelj and a memorable experience at the Strongman run in Italy. The main goals were to increase brand awareness, visibility of the local Facebook page, and long-term sales growth. The campaign also included web activities such as a Facebook page, offering prizes like Braun products. The campaign performance included significant interactions online and in-store activities. Additionally, the campaign extended into 2014 with participation as a co-sponsor in the Obstacle Challenge Slovenia event.

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„BREATH SPORT, BE EXTREME“ April-October 2013

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  1. „BREATH SPORT, BE EXTREME“April-October 2013 ORBICO SLOVENIA DamjanaŽaler

  2. BREATH SPORT, BE EXTREME Campaign „Breath sport, be extreme“, began in April and lasted till October 2013. Encouraging people to buy Fisherman's Friend pastilles and get free ticket for entering in one of the offered Adrenalin parks, was the main mechanic. Promotion of campaign runs throe shelf banners, local FF Facebook page, promotions and sampling on Gas stations and shopping centers. Whole activity ends with group competition in Adrenalin park Ljubelj, the strongest one participate on unforgettable experience of Strongman run in Italy.

  3. BREATH SPORT, BE EXTREME Main goals • Increase awareness of brand Fisherman's Friend in Slovenia (banners, promotion, sampling, coupons) • Increase visibility of local Facebook page Fisherman's Friend • Long term increase of sale.

  4. BREATH SPORT, BE EXTREME Performance: stores, events • on sales point and many different events, we organize 184 hours of promotions and give away over 6000 samples and Coupons. • Placing shelve banners and Coupons on gas stations (Petrol) and shopping centers Interspar

  5. BREATH SPORT, BE EXTREME Performance: Web • activity include also Facebook local page Fisherman's Friend (in combination with Braun as prize given in web prize game on well known page called „Student“) • In time of campaign over 1950 clicks on FB FF • Sent has been 438 direct e-mails to the new users https://bitly.com/podarjajo-BRAUN-brivnik https://bitly.com/%C5%A0T-osvoji-BRAUN-epilator

  6. BREATH SPORT, BE EXTREME Unforgettable closing meeting in Adrenalin ParkLjubelj

  7. Adrenalin and Fisherman's Friend addicted peoplefrom Slovenia

  8. BREATH SPORT, BE EXTREME Strongman run Italy, September 2013 End of Slovenian campaign, we organize travel to Strongman run in Italy. Our Italian friends help us getting free entering tickets for our participant. Special thanks goes to Paul and Geraint for strong support and connection with organizer of Strongman run Italy. Orbico organize advertising of Strongman run Italy on our FB page and local web magazines.

  9. BREATH SPORT, BE EXTREME We took the strongest Slovenian girls and boys on „Strongman run“ in Italy

  10. TV stars from Slovenia BREATH SPORT, BE EXTREME

  11. BREATH SPORT, BE EXTREME

  12. BREATH SPORT, BE EXTREME We got free promotion of campaign in magazines and on web http://www.naprostem.si/novice/9664/adrenalinsko_na_ljubelju.html • http://www.njena.si/2013/09/3-4-zdaj-dihaj-sport/ • http://lepazdrava.si/2013/09/3-4-zdaj-dihaj-sport/ • http://www.eva.si/2013/09/3-4-zdaj-dihaj-sport3/ • Instore • Tekač

  13. BREATH SPORT, BE EXTREME Continuation of campaign in 2014 We decided to participate as co-sponsor by one of the best media supported athletic race, similar as Strongman run, called Obstacle Challenge Slovenia. We already started the project with training in March – FF sampling on event. http://www.siol.net/sportal/rekreacija/novice/2014/03/za_nami_je_zimski_oviratlon_priprava_na_oviratlon_2014.aspx https://www.facebook.com/Oviratlon.Obstacle.Challenge?ref=hl This race will take a place end of June on Pokljuka, in the middle of pure nature of Triglav national park.

  14. BREATH SPORT, BE EXTREME THANK YOU FOR YOUR ATTENTION

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