1 / 6

50 Benefits of Video Email

Jive Systems created the most comprehensive list as to the benefits of Video Marketing with Email. Some of the main benefits that video email and web video marketing offer you and your business. The list is divided into several benefit categories to make it easier to read. Web video and video email marketing can differentiate you from the competition in many ways.

haroldkurt
Download Presentation

50 Benefits of Video Email

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 50BenefitsofVideoEmail Wednesday,June20th,2012athttp://HaroldKurtOnline.com JiveSystemscreatedthemostcomprehensivelistas tothebenefitsofVideoMarketingwithEmail. Someofthemainbenefitsthatvideoemailandwebvideomarketingofferyouandyour business.Thelistisdividedintoseveralbenefitcategoriestomakeiteasiertoread. Here’sthelist: DIFFERENTIATINGBENEFITS Webvideoandvideoemailmarketingcandifferentiateyoufromthecompetitioninmanyways. 1.StandOutfromtheCrowd–Whileeveryone’srampinguptheirbudgettosendplaintext emails,youcansendvideoemailstogainthecompetitiveadvantage. 2.BeRemembered–Ithasbeenproventhatthecombinationofaudioandvisualstimulusincreasesretention. 3.StayontheCutting-Edge–Webvideoandvideoemailareastapleofcommunication, they’renotgoingtogoaway.Usageofthisnewmediumwillonlyincrease. 4.BeaLeaderinYourField–Usageofwebvideoisontherise,butithasn’tyethitthe mainstreammarkets. 5.PutaFacetotheName–Forthemostpart,peopleliketodobusinesswithpeopletheyknow.Videoemailsletyourprospectsgettoknowyoubeforeyouevenmeetthem. 6.CapitalizeonYourGreatestAssets…YouandYourTeam–Unlikecopy,youandyourteamcanproducemarketingvideoswithlittlemorethana$60webcam.Salescopycanbeexpensiveandtimeconsumingtoauthor.Thedifferencebetweenmakingasaleandlosingacustomercanoftenbeassimpleasaddingthehumantouch–that’syouandyourteam! 7.ImproveYourCredibility–Whenpeoplecanseeandhearyoutalkingaboutthebenefitsofyourproductsandservices,theyaremuchmorelikelytotrustyou.Whenyouhavetrust,youhavesales. IMPROVEDCOMMUNICATIONBENEFITS Weallcouldstandtobenefitfromimprovedcommunication,andnowwithvideoemail marketingtechniques,andwebvideoingeneral;wecanmakesignificantimprovementsinthe waywedeliverourmessage. 8.SayitRighttheFirstTime–Unlikealivepresentation,videosarerecorded.Thismeansyou canrecorditonce,anduseitoverandoveragain.Soifyourtired,undertheweather,oreven http://haroldkurtonline.com/video-branding/50-benefits-video-email

  2. sleeping,youcansendyourprerecordedmessageandyouknowthatitwillbepresentedright.sleeping,youcansendyourprerecordedmessageandyouknowthatitwillbepresentedright. 9.EliminateConfusion–We’veallreceivedthatpassive-aggressiveplaintextemailfromacolleagueorfriend.Whenweactuallyspeaktothemlater,wefindoutthatweweremistaken.Thisisduetotheabsenceofnonverbalcues;forexample,bodyandfacialexpressions. 10.ProvideBetterCustomerService–Videoscanbeproducedquicklyandeasily,buttheperceivedvalueissomuchhigherthanaphonecallorplaintextemail.Theendresult,happiercustomers. 11.ConnectwithClientsandProspectsFromAnywhere–Justlikeregularemails,youcansendvideoemailstoyournextdoorneighbororallawayaroundtheworldwiththeclickabutton. 12.ReduceCallstoCustomerSupport–Whenyoudoabetterjobofaddressingyourcustomers’questionsandconcerns,youreducethenumberoftimestheycontactyouforhelp.Webvideoallowsyoutocommunicatemoreeffectively.Therefore,whenyourespondtocustomerquestionswithvideoemails,youcanprovidebetteranswers,andyourcustomerswon’tneedtocontactyouasoften. 13.ImproveConsistencyinYourMarketing–Consistentandclearmarketingmessageslead tocustomersandprospectswhounderstandwhoyouareandwhatyouoffer.Whenthey’rereadytobuy,they’lllikelythinkofyou.Withvideoemailmarketing,you’llhavealibraryofeveryvideoyoueversent.Reviewthemtoensureconsistencyandhaveyourteamreviewthemas well.Nowyou’reallonthesamepage. 14.UseVideotoEducate–Arguablyoneofthebestwaystosellistotakeaninformativetonewithprospects.Teachthemaboutthingsthatinterestthemandhelpthemintheirbusinesses.Mixincontentabouthowyoufitintothiswithoutbeingpushy.Ifdoneright,yourprospectwon’tevenrealizeyoursellingthem. 15.ReachOuttoYoungerCustomersinTheirDomain–Theworldweliveinisconstantlyevolvingandchanging.Businessandmarketingisnodifferent.Theriseoftheinternet,andmorerecentlywebvideo,isundeniable.Morepeoplearewatchingvideosonlineeveryday.Makesurethatsomeofthosevideosareyours. 16.IntroduceCrossSells–Partofwhatmakesvideoemailpowerfulistheseriesofexitlinkslocatedonthesideofthevideo.Whenyourecordavideo,youhavethepowertoincludelinksonthesideofthescreenthatleadtowhateverinformationyouwouldlike.Thiscreatesagreatpotentialforsoft-sellingandcalls-to-action.“Clickthelinkontherighttotakeadvantageofthisoffertoday!” PROCESSIMPROVEMENTBENEFITS Refiningprocessesisoneofthefastestwaystoincreaseefficiency;leadingtoasignificant savingsinbothcostandtime.Whenyouusewebvideo,younotonlyrefinetheprocess,you enhanceit.Plaintextcanonlysaysomuch.Videotakesyourprocessesviayourmessagetothe nextlevel. 17.PrimeYourProspectsBeforeYouMeetThem–Withvideoemailmarketing,youcan incorporatevideosintoyourroutinethatacceleratethesalesprocess.Whenyouspeakwithaprospectoverthephoneforthefirsttime,askforanemailaddressandsendhimavideoemailinsteadofaplaintextemail.Nowhe’sgettingtoknowyou,oneofthefirststepsinmakingasale,andyoudon’thavetodoathingbeyondpressingsend. http://haroldkurtonline.com/video-branding/50-benefits-video-email

  3. 18.SayingitisEasierThanTypingit–Greatatspeakingbutnotattyping?Evenifyouare18.SayingitisEasierThanTypingit–Greatatspeakingbutnotattyping?Evenifyouare adeptatit,youcouldprobablythinkofamoreprofitable,orenjoyableuseofyourtime.Withvideoemailmarketing,you’llreduceyourtimespentonthekeyboardandimprovecomprehensionsimultaneously. 19.AutomateTrainingofNewHires–Webvideoallowsyoutocreatetrainingvideostoautomateyourselfoutofteachingthebasics(andmore).Whenyoubringinanewteammember,havethemaccessrelevanttrainingvideosathomeorwherever.Bythetimethey’rereadyto start,they’llhaveasolidfoundationforgrowth,andyou’llhavealotmoretime. 20.ReduceRepetitiveConversations–Doyoueverfeellikeyou’rehavingthesameconversationsoverandoveragain?Webvideoprovidesasimplesolution.Recordyourresponsesandjustemailthemtothepeopleaskingthequestions.Astimegoeson,you’llhavemoreandmoreanswersinyourlibrary,freeingyoufromanincreasingnumberofrepetitiveconversations. 21.DeliverInformativeContentQuickly–Needtoconveyacomplexideaorconcept,butdon’thavelongtodoit.Makeahabitofcondensingideasintoshort,informativevideos.You’llsavetimeandholdyourviewer’sattentionbetter.You’llhavemoretimetofocusonotherthingsandyou’llhaveahigherprospectconversionsuccessrate. EMOTIONALBENEFITS Emotionsareacorepartofhumanity.Peopleoftenmakepurchasedecisionsbasedonan emotionalresponse.Videoemailmarketingcancapturetheimaginationofyourprospectsand clientsinawayplaintextcannot.Withwebvideoyou’llhavemoretimetoenjoythethingsthat reallymatterbecauseyourvideoswillbeworkingforyou. 22.SpendMoreTimewithYourLovedOnes–Videoemailmarketingisaseffectiveasitis inexpensive.Withthetimeyousaveyoucanspendmoretimewiththoseyoucareaboutand withthemoneyyousaveonmarketing,you’llbeabletoaffordsometimeoff. 23.NurtureClientRelationships–Relationshipstaketimeandeffort.Strongrelationshipsaren’tbuiltovernight.Withwebvideoandvideoemail,youcancreatevideostoremindcustomersthatyouarethinkingofthemandthatyoucare.Sendvideostowishyourclientsahappybirthday,ortoinformthemofsomenewandinterestingtidbitthatyoujustlearned.Buildingandmaintainingrelationshipstakestime,butwithwebvideoyoucandomoreinlesstime. 24.EstablishRapportAutomatically–UsingaCRMsystemisagreatwaytoincreaseyourefficiency.WhenyouintegratewebvideowithyourCRM,theproductisautomatedvideoemailmarketing.Now,ifaprospectvisitsyourwebpageandsignsupforyouremaillist,thesystemtakesoverandyoudon’thavetodoathing…exceptcashthecheckofcourse! 25.MakeThemFeelSpecial–Makingsomeonefeelspecialisoneofthefastedwaysto convertthemfromaprospecttoaclient.Sendavideo,evenaprerecordedone,andthey’relikelytofeeltheyaregettingspecialattention.Andwhatdidsendingthatvideocostyou?Nothingexceptthe2secondsittookyoutocutandpastethelinkandclicksend. 26.BuildTrustOnline–Trymakingasalewithoutbuildingtrustfirst.You’lllikelyhavea hardtimeconvertingprospectstopayingcustomers.Instead,trycreatinganintrovideoandabiovideo.Sendthemtoyourprospectsandletthemgetafeelforwhoyouareandwhatyouareallabout.Yourprospectswillappreciateyourpatience(ifyoucallafewdayspatience)andwill http://haroldkurtonline.com/video-branding/50-benefits-video-email

  4. likelyrewardyouwiththeirbusiness. 27.AddthePersonalTouch–Thepersonaltouchisthatlittleextrathatyoudotoshowyourcustomersandprospectsthatyoucare.Itcanbeassimpleasrecordingavideoonetime,and thensendingthatouttoeachnewprospectyoureceive,orallofyourloyalcustomers.Howdoesthatexpressiongo?Giveandyoushallreceive.Whatyougetbackismorebusiness. 28.PutTheHumanElementBackinYourMarketing–Somepeoplebalkattheprospectofanincreasinglywiredworld.Likeitornot,itisourfuture.Videoemailmarketingwillallowyoutoreachouttothesepeoplelikenootheronlinemethoddoes.True,youcouldutilizetraditionalmediums,butwhowantstospendthemoneywhenwebvideocomeswithalow,fixedmonthlyfee? 29.ConnectwithFriends,Family,andLovedOnesWhenYouTravel–Justbecauseyouhavetoleavehomedoesn’tmeanyouhavetomissoutoninteractingwiththoseyoucareabout.Sendavideoemailtoremindthemyoucare. 30.EnhanceandStrengthenAffiliateandJVRelationships–Relationshipsarebasedontheinteractionsbetweentwopeople.Thisisthesamewhetheryou’retalkingaboutclientrelationshipsorthosewithpartners.Usewebvideotostayinvolvedinthelivesofyourpartnersandyou’lllikelyhaveastrongerrelationship.Takethetimetoaskhowthingsaregoingwithaquickvideoemail,andtheresponseyoureceivemayproveveryuseful. 31.ShowthatYouCare–Nothingsaysthatyoucareliketakingtimeoutofyourdayto connect.Timeisourmostvaluableresourceandsomethingyoucan’ttakeback.Withwebvideo,youcancreatenonsellingvideosforthesolepurposeofshowingpeopleyoucare.Thebestpartis,youcandoitonceandthenreuseitwithallyouclientsandprospects.Nowtakingthetimetosayyoucaredoesn’ttakemuchtimeatall. TIME&COSTSAVINGSBENEFITS Savetimeandmakemoremoneywithwebvideo.PutadentinyourTo-Dolist,ortaketimefor yourself.Whatyoudowiththeextratimeandmoneyisuptoyou. 32.SaveMoney–Asfarasbenefitsgo,itdoesn’tgetmuchsimplerthanthis.Videoemail marketingisinexpensive.Whenyoucomparethecostwiththevalue,theexpenseisinconsequential.Youpaythesamelowmonthlyratewhetheryousendonevideoemailor 10,000.Let’sseeyousaythataboutanewspaperad. 33.CreateCannedResponsesforFAQs–Creatingcannedwebvideoresponsestofrequentlyaskedquestionswillfacilitatecustomerserviceandimprovecustomersatisfaction.Recordvideoemailstohelpcustomersandsavethebestresponsestobereused.Thebestthingisthatasyougetbetter,yourcustomerservicegetsbettertoo. 34.MakeMoneyWhileYouSleep–Videoemailmarketingandwebvideosallowyouto recordavideoonceandreuseitindefinitely.Onceavideohasbeencreated,itcanbeviewedanytime,dayornight.Sowhatevertimeyourprospectdecidestocheckherinbox,you’retherewaitingtomakeasale. 35.GoGreen—Wanttohelptheenvironmentandsavemoneydoingso?Savegasandmoneywithwebvideo.Usingvideoemailwillallowyoutofilterprospects,ensuringthatyouonlytraveltomeetwiththemostlikelytopurchase.Youcaneasilysaveenoughingastopayforyourmembership. 36.SaveTime–Creatingvideosislikecreatinganarmyofcloneswiththesolepurposeof http://haroldkurtonline.com/video-branding/50-benefits-video-email

  5. helpingyoumakemoremoney.Yourclonesanswerquestionsforyou.Theyhelptrainnewhelpingyoumakemoremoney.Yourclonesanswerquestionsforyou.Theyhelptrainnew employees.Theysellprospectsonthevalueofyourproductorserviceat3AMontheothersideofthecountry.Whatareyoudoingwhileyourclonesaredoingallthesethingsforyou?Idon’tknow;thatpartisuptoyou. 37.MaximizeYourEfficiency–Everyvideoemailyousendthatisreusabletakesanothertaskoffyourplate.Themorereusablevideosyourecord,themoretimeyou’llsave.Videoemailmarketingwillallowyoutofocusonthemostvaluableactivitiesyouperform. MARKETINGIMPROVEMENTBENEFITS Goodmarketingcanbethedifferencebetweensuccessandfailure.Incorporatingvideoemail, andwebvideo,intoyourmarketingeffortswillincreasetheimpactofyourcopyexponentially. Thatbeingsaid,marketingisoftenexpensive,anditcanbehardtoseetheROIonmarketing dollarsspent.Videoemailmarketingallowsyoutofixyourhardcosts,regardlessofthenumberofvideosyousendout. 38.AddtheWowFactortoYourMarketing–AneasywaytoWowyourcustomersand prospectsistosendthemavideo.Webvideoallowsyoutocreatedazzlingpresentationsandstimulateviewersinwaysthatareimpossiblewithtraditionalemail.Videoemailmarketinggetsreactions. 39.AddProfessionalismtoYourDailyCommunications–Videoemailsallowyoutoappearmoreprofessionalwithoutaddedinconvenienceorcost.Recipientswillreceiveavideointheirinboxthatissurroundedbyyourname,phonenumber,andthenameofyourcompany.Withtheadditionofacustomtemplate,you’llbeabletoincludeyourlogo. 40.GenerateBuzz–Webvideoisahottopicinthemedia.Whensomeonereceivesavideoemail,heorsheoftenshowsittoothers.Eachtimetheydo,morepeoplearebeingexposedtoyourmessage.Theresultingbuzzleadstointerestinyouandwhatyourcompanydoes. 41.CapturethePowerofTVWithouttheExpense–Videoispowerfulandwhenusedcorrectlygetsresults.Consequently,youhavetopayalotofmoneytomarketyourselfonthismedium,butwithoutanyguaranteesofwhowillbewatching.Withvideoemailmarketing,yourvideosareOn-Demand.Thatmeansthey’rewaitingintherecipientsmailbox.WebvideohasthesamebenefitsasvideoonTV,butdoesn’thavethecostorthelimitationsoftime. 42.TakeYourCRMtotheNextLevel–Doyouusecustomerrelationshipmanagementsoftware?Ifso,youcancontinuetouseitinthesamewayasbefore,exceptwiththeadditionofvideos.Simplyincludealinkinthetextoftheemailtosendwhatevervideoyouwant.Youcanusevideotoaugmentthewrittenwordorreplaceit.It’suptoyou. 43.TrackSuccessRatesandMarketingDollars–Withwebvideotechnology,suchasthatprovidedbyjiveSYSTEMS,youcanseeexactlyhowwellyourvideomessageperformedand measuresuccess.Youhavethepowertoseehowmanypeopleopenedthemessageandhowmanyactuallywatchedthevideo.WiththeadditionofaCRMsystem,youcanthenseehowmanypeopledecidedtobuyafterwatchingyourvideos.Nowyouknowexactlywhereyourmarketingdollarsaregoingandwhereyoucanimprove. 44.SoftSellEffortlessly-ExitLinks,linkslocatedonthesideofyourvideo,putyourmessageinfrontofprospectsinnocuously.Whiletheywatchyourvideo,theyareexposedtotheselinks,whichtheymayclickontolearnmore.Peoplehavebecomeaccustomedtodoingtheirownresearchonline,andthisplaysintothattendency.Ifyouprefer,tellyourviewerstoclickthe http://haroldkurtonline.com/video-branding/50-benefits-video-email

  6. link. 45.MaintainTop-of-MindAwareness–Top-of-MindAwarenessisagreatwaytoensurethatwhenpotentialcustomershavearelevantneed,theythinkofyoufirst.Webvideoshavenoincrementalcost,soyoucanmakeasmanyasyoulike;keepingyourvalueandyourmessageonthemindsofyourprospects.Sendregularvideoemailstoyourlistandinformthemofyourvalue. RESULTING(WHOLE)BENEFITS Videoemailmarketinghasmanyindividualbenefits,asdoeswebvideo.Inthissection,Iwill summarizesomeoftheoverallbenefitsofwebvideoandvideoemailmarketing. 46.SellMoreWithLessEffort–Whenyoucapitalizeonvideoemailmarketingandweb video,you’llreduceyourworkloadandimproveyoursuccessrates,sowhenyoudotakethe timetoreachouttoaprospect,youwillhavelesswastedeffort. 47.GenerateMoreReferralBusiness–Customersreferpeoplethatthey’vehadagoodexperiencewith.Whenyouprovideexcellentcustomerservice,youaremorelikelytohavehappycustomers,andreceivereferrals.Sincewebvideoallowsyoutodomorewithless,itonlymakessensethatusingitleadstomorereferralbusiness. 48.IncreaseProfitability–Videoemailmarketingallowsyoutoreducewastedeffortdealingwithprospectswhoneverconverttopayingcustomers.Suchprospectsdrainyourresources:time,money,andmorale.Whynotletyourwebvideoshandletheseprospectswhileyoufocusontheoneshelpingyoupaythebills? 49.KeepClientsforLife–Ifyoukeepyourcustomershappy,theylikelyneverleaveyou.It wouldn’tmakesenseforthemto.Youtakegreatcareofthem.Yousendthemregularvideos thatshowyoucare,andhavealotofinformativevideosonyourcustomerservicewebsite.Whentheyneedmorehelpthanthevideosprovide,theycanspeakwithahumanonthephone,orviaonlinevideoconferencingbecauseyourCSRsactuallyhavetimetotalktopeople.They’renotboggeddownwithrepetitivequestionsandtasks.Asaresultthey’rehappierintheirworkanditshows.Oneofthefirststepstowardkeepingcustomersforlifeiscommunicatingwiththem.Videoemailisagreatwaytoexplainandtoshowthatyoucare. 50.CreateaScalableBusinessModel–ThroughtheuseofvideoemailmarketingandaCRM,youcancreateabusinessmodelthatreadyforanylevelofgrowth,nomatterhowrapid.Thelastthinganybusinesspersonwantstodoisbecaughtunpreparedforgrowth.Theconsequencesofsuchamistakewouldbecatastrophic.Sodon’tmissanyopportunities.Usewebvideotohandleyourcustomerservice,nurturing,andmarketingeffortsandyouwillbereadytohandleanynumberofcustomerswithminimalneedforadditionalstaffing. http://haroldkurtonline.com/video-branding/50-benefits-video-email

More Related