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Agenda

Agenda. Product Information Management Mike Nutter PIM Suite Johan Bostr öm Peter Bornvik Pelle Lind. Background. Why was Blue Dot created? Business environment Swedish contacts Stakeholder response to 1992-98 Advanced technology IBM Awards Emerging Market PIM Business Values

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Agenda

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  1. Agenda • Product Information Management • Mike Nutter • PIM Suite • Johan Boström • Peter Bornvik • Pelle Lind

  2. Background • Why was Blue Dot created? • Business environment • Swedish contacts • Stakeholder response to 1992-98 • Advanced technology • IBM Awards • Emerging Market • PIM • Business Values • Customers like what they buy & want to repeat the experience • Respect everyone • Long-term view • Trusted business advisor • Like-minded people • Jan Bergstrom • Peter Williamson

  3. Product Information Management ( PIM ) • What does it do? • Manages workflow, storage & retrieval of unstructured product information. • Classifies content - metadata • Delivers / synchronises content across multiple channels & devices. • Results in improved product-related knowledge management, information sharing & synchronisation

  4. What doesn’t it do…. • PLM = Product Lifecycle Management • Focused on designing and developing products. Focus is R&D, Design & Build. Vendors such as IBM Dassault, PTC, UGS. • ECM = Enterprise Content Management • A set of overarching technologies, methods & tools supporting the evolutionary life cycle of digital information. Includes DMS, CMS, WCM & PDM • ILM = Information Lifecycle Management • Focus is storage, access, backup, archiving & retention • MDM = Master Data Management • Management of master reference data through its lifecycle

  5. Business Drivers Acquisition & Consolidation Globalisation Compliance Private Brands Time to Market Added Value Productivity Collaboration & Integration

  6. About Blue Dot • We are inRiver & Cypoints’ exclusive distributors in the UK & Ireland • We are an authorised IBM Business Partner

  7. PIM Suite Provides a single repository for product information : Images Documents Text Version Control Access Control Delivers product information to systems where it’s needed : eCommerce ERP Client Catalogue Publishing Intranet Portal Website

  8. The information trend 1300 BC 1787 2006 The Ten Commandments 300 words The US Constitution 4,543 words EU regulations for candy import 27,000 words

  9. What The Industry Analysts Say “Companies are seeking PIM solutions that enable creation of a “single version of the truth” for a given product, so that it may be used throughout the enterprise as well as with global trading partners and customers during its effective product lifecycle.” META Group Inc. Oct 2004 “Suppliers can offer their customers new relationship-enhancing value-added services once they have implemented product information repositories”. Forrester Research Inc. June 2004

  10. 80% of Product Information is Unstructured • “80% of business is conducted on unstructured information” Gartner Group • “over 43% of organizations have more than 6 content stores” Forrester Research • “85 percent of all data is held in an unstructured format” Butler Group • “Up to 40% of an office worker’s time is now consumed by trying to manage or re-purpose data, almost twice as much as it did just five years ago” Gartner Group • Experts predict that in just 4 years from now, the amount of digital information in the world will double every 11 hours!

  11. Islands of Information

  12. Business Challenges • How do you aggregate all of the description, dimension, weight, packaging, recycling, warranty, technical specification, images, pricing and promotion data about new products from the various departments within your company and across the extended enterprise? • How do you reduce the lead time taken to introduce a new range, assortment, brand or product? • How do you maintain accuracy & consistency of all product information used by employees, business partners & customers?

  13. PIM – demands increase rapidly • Demands • More Channels • Shorter product life cycle • More complex information • Larger Assortments • More languages • More markets • More resellers • More brands • “Private brands” • etc…… New business, M & A, brands, etc

  14. Competitive Agility “It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin

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