1 / 34

Experience a Masterpiece

Experience a Masterpiece. WHAT IS A CVB?. CVB ORGANIZATIONAL/FLOW CHART. A-CC. Classic Center Authority Board. CVB Adv. Bd . CVB. Stakeholders. Attractions. Lodging. Restaurants. Retail. WHAT WE DO Serve as a catalyst for action Compete for visitors.

haroun
Download Presentation

Experience a Masterpiece

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Experience a Masterpiece

  2. WHAT IS A CVB?

  3. CVB ORGANIZATIONAL/FLOW CHART A-CC Classic Center Authority Board CVB Adv. Bd. CVB Stakeholders Attractions Lodging Restaurants Retail

  4. WHAT WE DO • Serve as a catalyst for action • Compete for visitors

  5. Bureaus Target Three Market Segments: • Individual Consumer/Leisure • Motorcoach/Group Tour • Meetings/Conventions

  6. OUR MISSION IS TO SELL ATHENS

  7. HOW WE DO IT

  8. TARGETING LEISURE TRAVELERS: • Advertising • Brochures • Visitors Centers • Consumer/Trade Shows • Fam Tours • Public Relations

  9. Familiarization (Fam) Tour

  10. COOPERATIVE MARKETING

  11. Top 25 Arts Destination • An e-mail “get out the vote” campaign landed Athens on AmericanStyle Magazines Top Arts Destinations list for 2002!

  12. HOW WE ARE FUNDED

  13. FY02 HOTEL-MOTEL TAX: $1,285,303 + CVB’s Portion: $403,842

  14. MEETINGS AND TOURISM IS THE LARGEST SERVICE INDUSTRY IN THE WORLD.

  15. TOURISM IS THE SECOND LARGEST INDUSTRY IN GEORGIA. TOURISM IS A LEADING INDUSTRY IN ATHENS. ($144+ million, ‘01 tourism expenditures)

  16. THE AVERAGE TOURIST SPENDS $117.00 PER PERSON PER DAY.

  17. TOURISM IS GOOD FOR GEORGIA BECAUSE: • It pumps millions of dollars of new money into the community. • It supports over 200,000 jobs. • It stimulates small business development. • It helps to support over 9,000 businesses across the state.

  18. NOW THAT YOU KNOW: HELP US SPREAD THE WORD!

  19. Volunteers

More Related