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Vincent DiNapoli Virtual marketing is gravitating both, positive trends of popularity and merit in todays malleable mar

Vincent DiNapoli Virtual marketing is gravitating both, positive trends of popularity and merit in todays malleable market Is Virtual Marketing or “viral” marketing, a pervasive marketing technique ?. Social media – 87 % Articles, newsletters, blogs-83-77% Newspaper-61%.

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Vincent DiNapoli Virtual marketing is gravitating both, positive trends of popularity and merit in todays malleable mar

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  1. Vincent DiNapoli Virtual marketing is gravitating both, positive trends of popularity and merit in todays malleable market Is Virtual Marketing or “viral” marketing, a pervasive marketing technique ?

  2. Social media – 87 % Articles, newsletters, blogs-83-77% Newspaper-61%

  3. Student in marketing such as myself “In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. This campaign has demonstrated that Standard Chartered Bank are willing to step away from traditional marketing and offer a more engaging experience for their audience.” (http://www.digitalbuzzblog.com/case-study-facebook-gam/) (Kalpaklioglu,4118) “Im interested in marketing, who also enjoys video games, I could see promise in this marketing avenue for a career” Coalescing both an engaging electronic environment weaved with product placement

  4. “Marketers are particularly interested in better understanding of WOM because traditional forms of communication appear to be losing effectiveness.” (Trusov, Bucklin & Pauvels, 2009: Nail 2005) As traditional advertising lost its power; the recommendations, suggestions, advices of friends, acquaintances, family etc, gained importance in buying decision process of consumers. Researches show that 78% of consumers trust recommendations from other consumers (Trust in Advertising- a Global Nielsen Consumer Report, October 2007)( 4113 Kalpaklioglu) Respective business owner or creative director drawing in clients “ Wow, expanding this marketing technique may be what I need to stand out, in a concise ,cost -efficient manner”

  5. “Basic characteristics of blogs are such as ; (Sweeney, Mac Lellan & Dorey, 2006:58) - informal (great for relationship building), - easy to maintain (can be maintained by yourself or eb sites visitors can participate), - informative. Blogs can be used in the field of marketing for different purposes such as (Odabasi, 2009:93); -research, -determination, confirmation and analyzing of word of mouth marketing, -advertising and evaluation of ads, -early warning system, -concept leading.” (Kalpaklioglu ,4121) The House cat “My owner is advertised to by virtual marketing, and is Actively engaged virtually via blogging, making him/her healthily informed of things like The best cat food for me,orwhat drapes look best in the living room for me to scratch, all at virtually no cost!” Consumers are better informed about daily decisions radically from the internet

  6. "Tom Pisello: The ROI Guy." : November 2010. N.p., n.d. Web. 9 June 2014. <http://blog.alinean.com/2010_11_01_archive.html> smith, James. "2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]." Content Marketing Institute. N.p., n.d. Web. 9 June 2014. <http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/>. ." . N.p., n.d. Web. 9 June 2014. <http://journal.yasar.edu.tr/wp-content/uploads/2012/10/11.nur_undey_kalpaklioglu.pdf>. VIRAL MARKETING TECNIQUES WITHIN ONLINE SOCIAL NETWORK.Academic Journal Kalpaklioglu, NurUndey; Toros, Nihal. Journal of Yasar University. Oct2011, Vol. 6 Issue 24, p4112-4129. 18p. Works cited "Google." Google. N.p., n.d. Web. 9 June 2014. <https://www.google.com/search?newwindow=1&espv=2&biw=1366&bih=667&tbm=isch&q=donald%20draper%20quotes&revid=930265748&ei=xEOVU7vDLIrNsQSUjILoDg&ved=0CB8QsSU#facrc=_&imgdii=_&imgrc=U61yjomIsIkZIM%253A%3Beuv-DBNFWB3OvM%3Bhttp%253A%252F%252Fcdn.guyism.com%252Fwp-content%252Fuploads%252F2013%252F06%252Fdon-draper-mad-men-listening-quote.png%3Bhttp%253A%252F%252Fguyism.com%252Fhumor%252F20-of-the-most-memorable-don-draper-quotes.html%3B545%3B495>.

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