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www.arch-comms.co.uk

www.arch-comms.co.uk. Who Am I?. Matt Youdale. www.arch-comms.co.uk. Words of Wisdom. “We are masters of the unsaid words, but slaves of those we let slip out.” “If thought corrupts language, language can also corrupt thought.”

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www.arch-comms.co.uk

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  1. www.arch-comms.co.uk

  2. Who Am I? Matt Youdale www.arch-comms.co.uk

  3. Words of Wisdom “We are masters of the unsaid words, but slaves of those we let slip out.” “If thought corrupts language, language can also corrupt thought.” “Words without thoughts never to heaven go.” Anon www.arch-comms.co.uk

  4. Today • Crisis Change • Media Staff comms Relationships Good practice: theory and tools www.arch-comms.co.uk

  5. C is for Communication • CONTENTsaying what needs to be said • CONFIDENCEsaying it well • CONTEXTsaying it appropriately • CONSISTENCYsaying it so there is no doubt • CONNECTION saying it as part of a conversation • = CONTROL saying it to maximum effect www.arch-comms.co.uk

  6. It’s not just the words… Message Audience Communicator Context Language Tone Channel Counter messages www.arch-comms.co.uk

  7. The Prism in the Workplace • CommunicatorWho’s good, who isn’t? • Context Where’s the baggage? • Language Human not corporate, ‘we’ • Tone No negative emotion • Channel Not one size fits all • Counter messages Do your words resonate? www.arch-comms.co.uk

  8. Communicating to Engage ?? ?? ?? Shop floor CEO Where is the communicator on this line? www.arch-comms.co.uk

  9. Difficult Situations • Consistent messaging Shape up front • Segment audiences Tailor messages • Little and often Keep lines open • Dialogue Must be 2-way • No emotion Stay cool • Moral high groundBe reasonable • No confrontationCounter subtly www.arch-comms.co.uk

  10. Dealing with the Media • Stay in ControlBuy time, use your experts • Prepare Anticipate tricky questions • Use key messages What really matters? • Understand Assume zero knowledge • Language Be human, use sound bites www.arch-comms.co.uk

  11. Key Message Formula Message The point you want to make Fact(s) …to back it up Keep it realWhat does it mean for people? www.arch-comms.co.uk

  12. Making it Easy • Short sentencesNo more than 25 words • No dense text Can it be scan read? • Use key messages They are your anchor • Does it feel right? Flow, language, tone • Consistency Style, format, brand www.arch-comms.co.uk

  13. It’s not just the words…. www.arch-comms.co.uk

  14. Good Practice Checklist Apply key messages consistently Know your audience(s) Be human above all else Always explain Use your good communicators Little and often Get the language and tone right If it’s difficult, keep the emotion out of it Promote dialogue Counter but do not confront www.arch-comms.co.uk

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