International Marketing: Chapter 3 Key Concepts

1. Self-reference criterion Major global population trends Importance of history to international marketing Importance of geography to international marketing Impact of climate and topography International Marketing:Chapter 3 Key Concepts

2. Determine today’s demand for goods Rural/urban population shifts Rates of growth Age levels Will profoundly affect future demand Global Demand

3. Rural to urban migration Education Health care Jobs Population decline and aging Developed countries U.S., Germany, Japan, France Worker shortage and immigration Developed countries U.S., Germany, Japan, France Major Global Population Trends

4. Tomorrow’s Global Consumers:Urban Dwellers in Developing Countries • BY THE YEAR 2025: • 70%of world’s population will live in urban areas • 85%of the world’s population will be in developing countries • Africa • Asia • Latin America

5. History helps define a nation’s mission How it perceives its neighbors How it perceives itself How it perceives its place in the world Historical insights help us to understand contemporary attitudes Important to study culture as it is nowand as it was before History Provides Perspective

6. History is viewed from one’s own self-reference criterion (SRC) Different countries, different perceptions History is Very Subjective

7. Basis for U.S. foreign policy 19th & 20th centuries Manifest Destiny Monroe Doctrine Roosevelt Corollary Manifest Destiny and the Monroe Doctrine

8. Geography an element of the uncontrollable environment affects a society’s culture and economy affects a nation’s ability to supply products Geography and Global Markets

9. Climate and topography an element of the uncontrollable environment altitude, humidity, temperature extremes Climate and Topography

10. The foundations of cultural understanding History defines the “mission” of a country Geography defines how a society’s culture and economy are affected by its physical makeup History and Geography