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Corporate Game Plan (Type Key Account Name Here)

Corporate Game Plan (Type Key Account Name Here). Insert Corporate Logo of Key Account. Type Key Account Name Here. Head Office: Type Address Here Billing Address: Type Address Here Total Stores: 00. Information sourced from Candidates Pre work and market map exercise.

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Corporate Game Plan (Type Key Account Name Here)

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  1. Corporate Game Plan (Type Key Account Name Here) Insert Corporate Logo of Key Account

  2. Type Key Account Name Here • Head Office: Type Address Here • Billing Address: Type Address Here • Total Stores: 00 Information sourced from Candidates Pre work and market map exercise

  3. Type Key Account Name Here • Total Business Turnover: ? • Types of Business Involved in: ? • Amount of Employees: ? Information sourced from Candidates Pre work and market map exercise

  4. Category Overview • Category contributes $000 million per year to Retail sales • Your Company contribution = $00 mill • Category profit = $00 mill • Your Company contribution = $00 mill • Share of Industry = 00% • Cigarette category gross margins = 00% Information sourced from Candidates Pre work and market map exercise

  5. Category Overview • Total Account Volume = 000 mill • Average Store Volume = 00.0 mill • Your Company Share of Business = 00.0% • Competitor 1 = 00.0% • Competitor 2 = 00.0% • Competitor 3 = 00.0% • Competitor 4 = 00.0% • Category mix premium = 00.0% mainstream = 00.0% super value = 00.0% Information sourced from Candidates Pre work and market map exercise

  6. Category Overview • Merchandising Focus: ? • Handling Focus: ? • Pricing Focus: ? Information sourced from Candidates Pre work

  7. Contract Overview • Contracts - History of Agreement • Detail date and term of previous agreements and payment Information sourced from Candidates Pre work

  8. Outline the Payment Outline the current contract Agreement. Outline the Conditions Category Overview Information sourced from Candidates Pre work

  9. Organisational Chart Information sourced from Candidates Pre work

  10. Personality Profiles • Name: Type Name Here • Title: Type Position Title Here • Profile: Type of Person • Focus: Key Drivers in which this person focuses on • Your Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

  11. Personality Profiles • Name: Type Name Here • Title: Type Position Title Here • Profile: Type of Person • Focus: Key Drivers in which this person focuses on • Your Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

  12. Personality Profiles • Name: Type Name Here • Title: Type Position Title Here • Profile: Type of Person • Focus: Key Drivers in which this person focuses on • Your Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

  13. Account Profile

  14. Key Issues • Type a summary of the key issues from the previous SWOT analysis.

  15. Account’s Category Goals • Type a list of objectives that the account has in relation to the category.

  16. Your Company Objectives • Type a list of top line objectives that Your Company have within the account. Information sourced from Candidates Pre work and market map exercise

  17. Your Company Objectives • 2002 Share Target: Type the actual established target • 2002 Volume Target: Type the actual established target Information sourced from Candidates Pre work and market map exercise

  18. Your Company Objectives • Highlight opportunities available within the account. Information sourced from Identifying Opportunities Session

  19. Key Strategies • Highlight how opportunities will be achieved.

  20. Timeline • Highlight timings required to achieve strategy components and those people responsible for achievement.

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