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Understanding TATA Group´s Vision and Strategy: The Road Ahead

Understanding TATA Group´s Vision and Strategy: The Road Ahead. Provocation. From VISION to ACTION. Structure. Who´s TATA? NANO INDIA´s Automotive Sector Challenges Strategy. Who‘s TATA?. Jamsetji Nusserwanji Tata. History. Founded by Jamsetji Nusserwanji Tata in 1868

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Understanding TATA Group´s Vision and Strategy: The Road Ahead

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  1. Understanding TATA Group´s Vision and Strategy: The Road Ahead

  2. Provocation

  3. From VISION to ACTION

  4. Structure • Who´s TATA? • NANO • INDIA´s Automotive Sector • Challenges • Strategy

  5. Who‘s TATA? Jamsetji Nusserwanji Tata

  6. History • Founded by Jamsetji Nusserwanji Tata in 1868 • Philosophy: Not only to achieve profit, but to create an industrially independent and modern India • Deliver value for money for its customers

  7. Company structure Today Tata Group comprises 98 operating companies in seven business sectors • Information systems and communications • Engineering • Materials • Services • Energy • Consumer products • Chemicals

  8. Facts • Headquarters: Mumbai, Maharastra, India • Employees:400.000 (aprox.) • Revenue:$US 30 Billion (aprox.) • Chairman: Ratan Tata Website www.tata.com

  9. Ratan Tata

  10. Tata NANO - The People´s Car

  11. Facts Price: US $ 2500 Engine: 624cc, 33bhp Fuel efficiency: 5 lt per 100km Fuel tank: 30 litres

  12. Emission: Euro 4 compliant Gear box: 4-speed, manual Safety: meets international norms Four-seater and four-doors Facts

  13. INDIA´s Automotive Sector • Fast paced GDP growth will lead to higher demand, and growth in automotive sales • Passenger vehicles sales are expected to triple by 2015

  14. INDIA´s Automotive Sector • 7 million 1st time buyers who want an affordable car • Major improvements in manufacturing capabilities • Growing market with great potential • Very positive industry/government vision for the industry´s future

  15. Indian vehicle sales

  16. Infrastructure Research & Development Environment European safety and quality standards Challenges

  17. Oil supply Dealer Network Recruitment Challenges

  18. Strategy Understanding foreign markets Entering foreign markets Strong brand presence Improve R&D infrastructure Government and TATA Group has to go hand in hand

  19. Create dealer network Manage global supply chain logistics Increase manufacturing scale to global levels Wide product range equipped with latest technology  TATA NANO is a step in this direction Strategy

  20. JAI-HIND! Truely a people`s car

  21. Namaste Jai-Hind Presenters: Franziska Lochner, Benjamin Rasehorn, Oliver Hoffmann, Anne Paulmann Computerwork: Sabine Seitz, Nicolai Niebuhr Lecturer: Vijay Nagpaul

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