1 / 0

Marketing with Graphics

Marketing with Graphics. Donna Harp Ziegenfuss, Ed.D . Assistant Head of Scholarship and Education Services Marriott Library, Faculty Center Room 1705Y donna.ziegenfuss@utah.edu. Agenda . Why Images for Marketing? Cognitive theory behind using images Types of Graphics

harry
Download Presentation

Marketing with Graphics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing with Graphics

    Donna Harp Ziegenfuss, Ed.D. Assistant Head of Scholarship and Education Services Marriott Library, Faculty Center Room 1705Y donna.ziegenfuss@utah.edu
  2. Agenda Why Images for Marketing? Cognitive theory behind using images Types of Graphics Raster vs. Vector Top 10 Adobe Illustrator Tips Links for Future Exploration
  3. Pavio, A. (1971). Imagery and Verbal Processes. New York: Holt, Rinehart & Winston. http://www.instructionaldesign.org/theories/dual-coding.html
  4. Clark, R. & Lyons, C. (2003). More than Just Eye Candy: Graphics for e-Learning: Part 1, pp. 5. Retrieved August 8, 2012, from http://www.learningsolutionsmag.com/articles/332/more-thanjust-eye-candy-graphics-for-e-learning-part-1
  5. Top 10: Adobe Illustrator Advice
  6. Top 10: Adobe Illustrator Tips
  7. Top 10: Adobe Illustrator Tips
  8. Top 10: Adobe Illustrator Tips
  9. Other Graphic Software IHMC CMAP – Concept Mapping Software CMAP Library Guide Imagination, Creativity and Innovation Library Guide Tools for creating infographics Free visual content tools
  10. Links Pinterest – Pictures worth a 1000 words Visual.ly – marketing infographics Periodic Table of Visualization Methods Design Thinking Blog (Tim Brown of Ideo.com) Marriott Library Resource Guides Peter Kraus & Mohammad Mirfakhrai VITL resources Adobe Illustrator How-to Guide Images & Media for Research & Presentation Subject Guide Creativity Toolbox Resources
  11. Usearch Resources Business Library Liaisons: Mohammad Mirfakhrai and Peter Kraus Online Safari e-booksfor learning software to create images Some Books of Interest: The Cambridge Handbook of Multimedia Learning, Editor: Richard Mayer, Marriott Library LVL 2: General Collection LB1028.5 .C283 2005 Advertising by Design Generating and Designing Creative Ideas Across Media by Robin Landa, (online e-book – login required) Persuasive Imagery : A Consumer Response Perspective by Linda Scott and Rajeev Batra, (online e-book – login required) Visual marketing : from attention to action, Editors Michel Wedel and RikPieters, Marriott Library LVL 2: General Collection call number: HF5822 .V57 2008
More Related