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Project Potpourri

Dive into the world of respiratory care with vital information and advice. Stay informed, be prepared, and engage effectively. Learn about PR strategies, recognition programs, and upcoming events. Be a knowledgeable and proactive participant in promoting lung health.

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Project Potpourri

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  1. Project Potpourri In which we will cover things you should know about, be aware of, and conversant on.

  2. Some sage advice ... • Read the Website • Read AARC Times • Talk to your Delegate • Call the Office

  3. Local PR is Effective PR • We can’t do the “Big Splash,” the “J & J,” a Super Bowl ad, an ER character. • AARP Magazine - $417,000 • Washington Post ½ page - $73,332

  4. QRCR – Quality Respiratory Care Recognition • Hospital - 533 • Home Care - 23 • Long Term Care - 30

  5. QRCR

  6. QRCR

  7. Hometown Radio60-Second Check-Up • Two programs, one goal • Lung Health Day • Convention Attendees • Your role? Be available, be helpful

  8. RC Week • M,T – staff recognition • W – Lung Health Day (media day) • Th, F – consumer education MDI/DPI usage and education is our focus for the year

  9. RC Week October 22 - 28

  10. Your Lung Health

  11. Your Lung Health

  12. AARP • 20,000 attendees • 500 screens • Education and awareness • October 2006

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