Vibe also uses iconography . Drake here is made to look like a hero, by putting him in front of the bold title makes him

1. Front Cover The Title of the magazine is very bold which clearly stands out to the audience. The font used is most likely to be something like IMPACT as it has that big bold look. The ‘V’ in this title gives a graffiti look to it. The word vibe relates to music, so straight away gives potential customers an idea of what the magazine is about. Other artists are mentioned to emphasise the purpose of the magazine and who their target audience is. The artists featured are only ones in which match the genre of the magazine. Vibe also uses iconography . Drake here is made to look like a hero, by putting him in front of the bold title makes him stand out the most. Colour cohesion is used. The 3 main colours used are white, yellow and black. These colours are used to give it that ‘bad boy’ image. There are many callouts to the reader. Callouts are pieces of text that will interest the reader and catch there eye. They give them an insight to what is in the magazine

2. Contents As well as an important celebrity icon on the front cover, they have put one on the contents page as well, this suggests to the audience that the magazine company is popular and liked by these artists. The word ‘contents’ has been split into 3, this gives it a unique twist. Used column inch to show the audience what is inside the magazine. They have used the letter ‘V’ almost like a logo by making it very big and the colour of it fits in well with the background. However, it doesn’t distract the eyes away from the word ‘contents’.

3. They have made very little effort regarding the layout of the article. This adds a more serious feel to it especially as the picture takes up most of the page. Review page Here, in the article, they have used iconography again. Iconography is an important aspect of genre. When we think of Hip Hop/Rap, we automatically think of the black, bad boy male. On the review page they have used rule of thirds. Here, the picture takes of two thirds leaving one third for the text. By them being able to interview B.O.B, again, suggests to us their wealth and status.

4. Analysis of the photography style • In all the magazines, VIBE always uses iconography. This attracts an audience because the artists are very well known. • Nearly all of the photography uses close up shots with the artist staring straight down the lens with a very serious expression on their face. This helps add to that hip hop ‘Gangster’ feel. • In all Front covers, Vibe uses a rich and bold theme which emphasises vibes serious approach to music. The lack of variation in colour and powerfuluse of image allows the cover lines and main image speak for themselves.

5. Design and Layout • In all of the vibe magazines they keep the same layout. The reason for this is because they have created a product which people recognise so they don’t want to start changing the way it looks. • It doesn’t have many advertisements as it doesn’t rely on other companies to fund them.

6. Background and target audience • Vibe is a music and entertainment magazine funded by producer Quincy Jones launched in 1993. • The publication predominately features R&B and Hip Hop music artists, actors and other entertainers. • Production shut down in summer 2009, however vibe was purchased by equity InterMedia partners. • The magazines target audience is predominately urban followers of Hip Hop and ages between 18-34. • Vibes distribution is largely through its very own website however it can be found in selected stores.