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WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem

WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem. Young Arab Women Leaders: THE VOICE OF THE FUTURE. September 20, 2012, LAU. PEPSICO. ONE Billion Times a day. +200 Countries. 300,000 Employees. WOMAN CEO. PEPSICO PWP. PEPSICO AMEA / MEA. Europe. MEA. AMEA. EMA BU: 60% Women.

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WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem

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  1. WOMEN & THE POWER OF SOCIAL MEDIA By Joumana Salem Young Arab Women Leaders: THE VOICE OF THE FUTURE September 20, 2012, LAU

  2. PEPSICO ONE Billion Times a day +200Countries 300,000 Employees WOMAN CEO

  3. PEPSICO PWP

  4. PEPSICO AMEA / MEA Europe MEA AMEA EMA BU: 60% Women PepsiCo Americas Foods PepsiCo Americas Beverages

  5. SOCIAL MEDIA DEFINITION Social Mediaincludes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

  6. WHAT IS TRULY SOCIAL MEDIA SOCIAL MEDIA IS INTIMATE….IT IS A CONVERSATION ON LINE ITIS ABOUT FRIENDSHIPS AND RELATIONSHIPS…… …. ABOUT CONNECTIVITY, COMMUNITY, CREATIVITY, CONVENIENCE……

  7. WHAT IS SOCIAL MEDIA SOCIAL MEDIA IS CHANGING OUR WORLD The powerto define and control a brand is shifting from corporations and institutions to individuals and communities

  8. Why Should Companies Care?

  9. Why Should Companies Care?

  10. Why Should Companies Care?

  11. Why Should Companies Care?

  12. Why Should Companies Care?

  13. Why Should Companies Care?

  14. WOMEN AND SOCIAL MEDIA

  15. WHERE DO WOMEN SHARE?

  16. WHERE DO WOMEN SHARE?

  17. SOCIAL MEDIA AND WOMEN HOW DO WE TALK TO WOMEN THROUGH SOCIAL MEDIA? LISTEN ASK RESPOND ENGAGE RESPECT

  18. SOCIAL MEDIA AND WOMEN Women don’t use social media based on clear cut demographics

  19. SOCIAL MEDIA AND WOMEN SOCIAL MEDIA CAN BE A GREAT RETENTION TOOL Sharing Building connections Personal Relationships Mentorship Learning Cost-Effective Unity Unity

  20. PEPSICO USING SOCIAL MEDIA

  21. PEPSICO USING SOCIAL MEDIA

  22. PEPSICO USING SOCIAL MEDIA

  23. PEPSICO USING SOCIAL MEDIA • WE EMPOWER YOUTH EDUCATION VIA CSR PROGRAMS SINCE 2003 Partnering with Local NGO AJIALOUNA $MM 1 pledged in Lebanon, Jordan, Egypt 1,6OO students $MM 1.5 www.tomooharabia.com

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