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MMS mission Every physician matters, each patient counts

MMS mission Every physician matters, each patient counts. Solidify and enhance MMS reputation as a thought leader on public health and patient care issues. Goals and success measures. Disseminate knowledge to the public in key health issues through social media Measure social syndication

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MMS mission Every physician matters, each patient counts

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  1. MMS missionEvery physician matters, each patient counts Solidify and enhance MMS reputation as a thought leader on public health and patient care issues

  2. Goals and success measures • Disseminate knowledge to the public in key health issues through social media • Measure social syndication • Increase visual appeal of the website • Survey on website regarding visual appeal • Traffic evaluation • Improve content tailored to health care consumers and patients in diverse cultures and various primary languages • Fleish-kinkaid scale evaluation • Evaluation of traffic to articles in various languages

  3. SWOT analysis

  4. Our personas

  5. Competitors • MADPH • Borrow: Balancing information between providers and consumers/patients • AMA • Borrow: Easy to use patient page. It has imagery and little text. • Partners Health care • Borrow: More patient tailored content

  6. Social media

  7. Social Media

  8. @listserv.MassMed.org

  9. Digital Strategy Revision • Patient page should be friendly, easy to access and navigate, and has multiple languages • Mass e-mail to member physicians advising patients to visit the site for information • Advise patients that the website and blog are trusted and consumer oriented

  10. Digital Strategy Revision • E-newsletter that is consumer and patient oriented • Reference on original site more apparent • Fleisch-Kincaid evaluation of the newsletter • Available in multiple languages

  11. Digital Strategy Revision • Partner with Consumer Report to • Obtain feedback about website and newsletter • Gain “trusted website” status • Send follow-up e-mail to physicians after status is gained

  12. Digital Strategy Revision • Media campaign featured on patient website and blog involving • Controversial issues • Interviews with local officials, local celebrities and physicians • Easy to read format on patient blog • Responses from patients on blog

  13. Idea S

  14. Any Questions? Thank you for your time and attention!

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