Lessons Learned # 4

Oct 25, 2014

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Lessons Learned # 4. 2 9 th Sept 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Jan Otta Hugo Stevens Judit Kalmár. P-S-M Fit. Market Segmentation and Market Sizing. Market Segmentation : B2B or B2C?  defining the Segmentation Criteria. Market Sizing :.

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Lessons Learned # 4

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Lessons Learned #4 29th Sept 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Jan Otta Hugo Stevens JuditKalmár
P-S-M Fit Market Segmentation and Market Sizing
Market Segmentation: B2B or B2C?  definingtheSegmentationCriteria Market Sizing: CompetitorPositioning:
SWOT - Competitors Competitors: Branded socks; Socks retailers; Luxury accessories shops; Shoe stores; Sports brands; Street markets
Market – TAM, SAM, SOM