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[ Hot Stuff ]

Marketing Trends that “Premium- ize ” Your Brand. [ Hot Stuff ]. Demographics and preferences always changing Key to a successful brand: keeping up with the changes Written in 2006 Many of the same concepts still apply . Keeping Current. Mobile marketing Go online Blogging

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[ Hot Stuff ]

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  1. Marketing Trends that “Premium-ize” Your Brand [Hot Stuff]

  2. Demographics and preferences always changing • Key to a successful brand: keeping up with the changes • Written in 2006 • Many of the same concepts still apply Keeping Current

  3. Mobile marketing Go online Blogging Use social networks “Court” the Boom Advertise in unusual places Key Steps

  4. Mobile marketing • 89 % of brands were predicted touse mobile marketing by 2008 • 2011: $3.3B spent on mobile marketing • $2.5B to Google • Technology advances • Mobile phones become more integrated • Consumer’s reliance increases • More options for mobile marketing • Opt-in texting, mobile friendly web-page, aps, social media

  5. Mobile marketing

  6. GOING ONLINE • “Think globally, act locally” • Increase advertising efficiency • Reach specific nichesand locations • Google Adwords • Online video ads

  7. Blogging • On it’s way out? • New companies headstraight to SMNs • Depends on business • “Thought leaders need >140 characters” • Video blogs Source: Inc. Magazine

  8. SOCIAL NETWORKING • Create interest • Give personality to brand • Personally connect with consumers • Fresh updates • User generated content • Interactive • Discover needs

  9. COURTING THE BOOM • Make up one-thirdof US population • $2 trillion annually • More open tonewexperiences • Segment by lifestyle, not age • Expect perfect service • More responsive to direct mail

  10. Shift in ad spending toward non-traditional • Desensitized to traditional ads • Target areas of high engagement • Make ad dollars more effective • Good way for businesses to reach targets • Airport outlets • Urinals • Cars • Sheep? UNUSUAL ADVERTISEMENT LOCATION

  11. UNUSUAL ADVERTISEMENT LOCATION

  12. Appeal to many cultures • Beware of multiple meanings • Tap into experiential nature of brand and product • Environment consistent with the brand • Loyal customer evangelists • Hiring WOM marketing companies • Testimonials MAKING A LASTING IMPACT

  13. http://www.entrepreneur.com/article/159814-3 http://www.huffingtonpost.com/marni-salup/social-media-marketing_b_1429575.html http://www.business2community.com/marketing/top-10-marketing-trends-of-2012-0119031 http://www.marketresearch.com/Marketing-Market-Research-c70/Demographics-c81/Baby-Boomers-c945/ http://www.inc.com/magazine/201204/issie-lapowsky/is-blogging-dead.html http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats References

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