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OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING. 2.01 Recognize basic information associated with the development of the travel, tourism, and recreation industry. Basic Terminology. Attractions Client Consumer Customer Destination Discretionary travel E-commerce Events.

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OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

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  1. OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

    2.01 Recognize basic information associated with the development of the travel, tourism, and recreation industry.
  2. Basic Terminology Attractions Client Consumer Customer Destination Discretionary travel E-commerce Events
  3. Basic Terminology Euro Intermediary International tourism Inbound tourism Outbound tourism Marketing concept Mass tourism Moment of truth Needs
  4. Basic Terminology Niche marketing Relationship marketing Retailer Target market Theme park Tour Tourism Tourist Travel industry Trends Wants
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