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Choosing, obtaining, and activating a domain name for a website

Choosing, obtaining, and activating a domain name for a website. How important is your domain name?. Very important It is a key piece of branding for your firm

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Choosing, obtaining, and activating a domain name for a website

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  1. Choosing, obtaining, and activating a domain name for a website

  2. How important is your domain name? • Very important • It is a key piece of branding for your firm • Think about all the places it will be seen and heard (print materials, on the side of a bus, business cards, emails, search engine results, online and offline advertising, TV and radio, personal conversation etc) • Think about how people will use it • Write it down • Memorize it • Key it into a browser • Click it • Say it out loud • Post it online

  3. Choosing a domain name • Decide which Top Level Domain(s) you want to register • Information about domain names (especially new gTLDs from ICANN (video 6 minutes) • Types of TLDs (Wikipedia) • Generic TLD • USA only (restricted) TLD • Country code TLD • Internationalized Country Code TLD • Generic TLD (gTLD) expansion

  4. Select a domain name that is (ideally): • descriptive and/or memorable (includes your keywords) • user-friendly (no hyphens) • you can say it over the phone • not too long • not too difficult to spell • not too close to an established name • isn’t already in use in another TLD with dodgy content • Domain names must be unique • It will be difficult to get the name you want – creativity needed • Remember you also need to protect your brand – think about registering common misspellings and derogatory domain names

  5. Brainstorm a domain name • Your firm has just started a new business that specializes in selling solar panels. You have a physical storefront in Nanaimo and plan to sell online all over Canada. The name of the business is Solar Engineering and Installation Ltd • What would be a good domain name for this firm? What TLD (s) would you choose? • We will see if it is available from internic.ca

  6. Process of obtaining a domain name • The Domain Name System - controlled by ICANN in the US (Internet Corporation for Assigned Names and Numbers) • The whois database lists all registered US domains • In Canadian , domains are managed by www.cira.ca (Canadian Internet Registration Authority) • Each country in the world has a similar system • Many resellers of domain names now, but they must be certified registrars – eg. • local ISP (Shaw, Telus etc) • Internic.ca (just one example) • many others

  7. Purchasing and registering a domain name • Purchase the right to use the domain name for a certain period and register the name • Cost per year is around $15 for a name not already registered (cost is variable – sometimes free with a hosting package) • You can also buy a name from its present owner – the trade in domain names is now no longer as hot as it was a few years ago • Although toys.com was sold in 2009 for $5.1m and sex.com sold in 2010 for $13m • Domains for sale on eBay

  8. Activating and using your domain name • In order for you to actually use a domain name you need a Domain Name Service (DNS) server to host it. • This is one of the services offered by ISPs (Internet Service Providers) / Web hosting firms

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