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GLOBAL MANAGEMENT. Chapter 6 MGMT 370. GLOBAL ENVIRONMENT. The global economy is dominated by countries in three regions: North America, Western Europe , and Asia . Other developing countries and regions represent important areas for economic growth. GLOBAL ECONOMY. GLOBAL MANAGEMENT.
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GLOBAL MANAGEMENT Chapter 6 MGMT 370
GLOBAL ENVIRONMENT The global economy is dominated by countries in three regions: North America, Western Europe,and Asia. Other developing countries and regions represent important areas for economic growth
GLOBAL MANAGEMENT • Global economy and globalization • International management • Global managers
International Business Forms • Market Entry Strategies • Global sourcing • Offshoring • Exporting and Importing • Licensing agreement • Franchising
International Business Forms • Direct Investment Strategies • Joint ventures • Foreign subsidiary
Organizational Models • Multinational model • consists of the subsidiaries in each country in which a company does business, with ultimate control exercised by the parent company. • Global model • consisting of a company’s overseas subsidiaries and characterized by centralized decision making and tight control by the parent company over most aspects of worldwide operations
Managing Across Borders • Expatriates • Parent-company nationals who are sent to work at a foreign subsidiary • Host-country nationals • Natives of the country where an overseas subsidiary is located • Third-country nationals • Natives of a country other than the home country or the host country of an overseas subsidiary.
Managing Globally • 15% of all employee transfers are to international locations • Failure rate ranges from 20%-70% • Failure rate • the number of expatriate managers of an overseas operation who come home early • Communication is key to reducing the failure rate
Organizational Models • Transnational model • characterized by centralizing certain functions in locations that best achieve cost economies • basing other functions in the company’s national subsidiaries to facilitate greater local responsiveness • fostering communication among subsidiaries to permit transfer of technological expertise and skills.
Comparison of Entry Modes Advantages of exporting: Provides scale economies by avoiding the costs of manufacturing in other countries Consistent with a pure global strategy
Organizational Models • International licensing • an arrangement by which a licensee in another country buys the rights to manufacture a company’s product in its own country for a negotiated fee (typically, royalty payments on the number of units sold).
Global Organizations • Ethical Issues • Corruption • Sweatshops • Child labor • Sustainability
Regional Economic Alliances • European Union • Europe is integrating economically to form the biggest market in the world • Certain structural issues within Europe need to be corrected for the EU to function effectively. • North American Free Trade Agreement (NAFTA) • An economic pact that combined the economies of the United States, Canada, and Mexico into one of the world’s largest trading bloc
GLOBAL ENVIRONMENT • Legal Environment • World Trade Organization (WTO) • Most favored nation • Protectionism
CONSEQUENCES OF A GLOBAL ECONOMY Expansion of international trade Foreign direct investment (FDI) is playing an ever-increasing role in the global economy Imports are penetrating deeper into the world’s largest economies Companies are finding their home markets under attack from foreign competitors
Consequences of a Global Economy Opportunities are greater Environment is more complex and competitive
Culture and Global Diversity • Ethnocentrism • Culture shock • Cultural Intelligence • Culture types • Low-context vs. high-context • Monochronic vs. polychronic • Proxemics
Values and Societal Cultures • Power distance • Uncertainty avoidance • Individualism vs. Collectivism • Masculinity vs. Femininity • Short vs. Long-term Focus
PROJECT GLOBE ON CULTURE • Power distance • Uncertainty avoidance • Gender egalitarianism • Future orientation • Institutional collectivism • In-group collectivism • Assertiveness • Performance orientation • Humane orientation
Understanding Cultural Issues • Inpatriate • A foreign national brought in to work at the parent company. • Regardless of nationality or religion, most people embrace a set of five core values: compassion, fairness, honesty, responsibility, and respect for others. • These values lie at the heart of human rights issues and seem to transcend other differences among Americans, Europeans, and Asians
MANAGING ACROSS CULTURES • Comparative management • Hofstede studies • Are management theories universal? • Global organizational learning