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Propaganda Techniques

Propaganda Techniques. Propaganda: An extreme form of persuasion for the purpose of getting people to do c ertain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented. . Bandwagon.

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Propaganda Techniques

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  1. Propaganda Techniques Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

  2. Bandwagon • An appeal for others to “ join the crowd” in order to be on the “winning side”

  3. Bandwagon Examples • http://www.youtube.com/watch?v=upclJMOnlSs • http://www.youtube.com/watch?v=EaXOttV2VJ0 • http://www.youtube.com/watch?v=N6SffLLoS_M

  4. Testimonial • A famous person endorses a product, person, or idea.

  5. Testimonial Example • http://www.youtube.com/watch?v=J8kMrLx6_aQ • http://www.youtube.com/watch?v=L_U2lEgvMq0 • http://www.youtube.com/watch?v=urM7eYh5ON4

  6. Card Stacking • Presenting only the positive information and leaving out anything that may be negative.

  7. Card Stacking Example • http://www.youtube.com/watch?v=nkuReA-AGa8 • http://www.youtube.com/watch?v=OTZvnAF7UsA

  8. Glittering Generalities • Emotionally appealing words or images are used to describe a product or idea, but no evidence is given to support it.

  9. Glittering Generalities • http://www.youtube.com/watch?v=v9lkmd-mMJ0 • http://www.youtube.com/watch?v=rUrf6Qg4T4E

  10. Name Calling • The use of words that have negative connotation towards opposing products.

  11. Name Calling Example • http://www.youtube.com/watch?v=BpOvzGiheOM • http://www.youtube.com/watch?v=XU0zFFZ28Xs&feature=results_main&playnext=1&list=PL711738FD92BF6542 • http://www.youtube.com/watch?v=TxqRg2Nohso

  12. Plain Folks • The use of common, ordinary people to promote a product.

  13. Plain Folk Examples • http://www.youtube.com/watch?v=gpuRxVKranY • http://www.youtube.com/watch?v=EkC-mCEDiR0 • http://www.youtube.com/watch?v=rmPRHJd3uHI

  14. Rewards • The use of gimmicks, rebates, free toys, etc. to promote and sell a product.

  15. Rewards Example • http://www.youtube.com/watch?v=TqHSIiAXdSU • http://www.youtube.com/watch?v=pPKtBM99kAc

  16. Emotional Appeal • The use of humor, something sad, repetition, and jingles etc. to get your attention and remember a product.

  17. Emotional Appeal Example • http://www.youtube.com/watch?v=9gspElv1yvc • http://www.youtube.com/watch?v=f_SwD7RveNE • http://www.youtube.com/watch?v=MKqG-gqejtI

  18. Transfer • Uses your feelings about one thing to get you to feel the same way about another thing. It can either use a positive image to get you to like something or a negative image to get you to not like something.

  19. Transfer Examples

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