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Brooke L Billingsley. PerstratConsult. Brooke (Welling) Billingsley. Brooke Billingsley. 10 Pasos para L ograr la Excelencia en S ervicio al Cliente. An Emotional Connection with Chile. Emotional Connection With Your Customer. Do your customers feel part of your organization?
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Brooke L Billingsley PerstratConsult Brooke (Welling) Billingsley Brooke Billingsley 10 PasosparaLograr la Excelencia en Servicio al Cliente
Emotional Connection With Your Customer Do your customers feel part of your organization? Do your customers recommend you to friends and neighbors? Do you regularly listen to your best customers? Do you go out of your way to apologize to your customers when things go wrong?
Key Points 1 3 2 WIIFM Strategies Remove Barriers Making a difference one customer at a time
1 WIIFM Employees & Customers
Facts about Employees • 11,000 days in workplace • 88% no acknowledgement • 61% no importance • 46% no appreciation
2 Remove Perceived Barriers
CustomerTurn On #1 Make It All About the Customer
Lifetime Value of Customer Cost per transaction + 100. USD Number of times per year + 12 Number of years as customer + 10 Total lifetime value = 12,000. USD NEGATIVE word of mouth cost ? NEGATIVE viral media cost ?
Customer Turn On #2 Avoid Using “Rules” to Justify Actions
Customer Turn On #3 Cultivate Knowledgeable Employees
Customer Turn On #4 Engage the Customer
Customer Turn On #5 Teamwork
Customer Turn On #6 Friendliness
Customer Turn On #7 Take the High Road
AAA Technique • Acknowledge • Align • Ask
Customer Turn On #8 Responding
Customer Turn On #9 Follow Through
Customer Turn On #10 Going the Extra Mile
3 Turn Your Customer OnStrategies Perception Strategies, Inc. ™
Recognition • Consistently • Actions of thanks • Write notes • Use five coins in your pocket Handle With Care: Motivating and Retaining Employees - Barbara A. Glanz
Brooke L Billingsley PerstratConsult Brooke (Welling) Billingsley Brooke Billingsley Thank youBrooke@BrookeBillingsley.com