2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April 13, 2013 1:00 – 1:4

1. BUILDING PHYSICIAN LEADERSHIP: How and Why 2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April 13, 2013 1:00 – 1:45 p.m. Presented by: Vivian M. Luce, MBA Regional Vice President, Business Development

2. Learning Objectives • Articulate the value of a successful leadership development program • Why is this important? • What are the challenges? • Identify the qualities that define a potential leaders’ readiness • How do you identify and engage physician leaders? • What are the benefits?

4. Why Build a Culture of Physician Leadership? • Culture • Retention • Value

5. Why Build a Culture of Physician Leadership? • Consolidation • Demographics • Care teams • Cultural fit • Engagement Physician leadership is critical to executing operational strategies supporting accountable care

6. Competition

7. Competition to hire and keep top performers will intensify

8. Good News: The Economy is Improving Source: MarketWatch, December 2012; National Association of Realtors, December 2012

9. Bad News: Physician Turnover Increases Source: 2012 Cejka Search and AMGA Physician Retention Survey

10. Will You Hire More Primary Care Physicians? Source: 2012 Cejka Search and AMGA Physician Retention Survey

11. Culture is the top controllable cause of turnover

12. Cultural Fit Influences Job Satisfaction Strongly Agree Physicians: “My fit with the organization’s culture influences my job satisfaction.” Strongly Disagree Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services 12

13. Impact of Lack of Cultural Fit on Turnover Administrators: How often has a lack of cultural fit been cited as one of the primary reasons a physician left your practice? Percentage of Physicians Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services 13

14. Impact of Lack of Cultural Fit on Turnover Strongly Agree Physicians: “A lack of cultural fit has prompted me to leave a practice.” Strongly Disagree Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services 14

15. Disconnect! “Physicians rarely leave due to a lack of cultural fit.” “I left because of a lack of cultural fit.” Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services 15

16. Poor Cultural Fit: A Difficult Challenge “Our biggest challenge is bringing so many divergent groups together to develop a new culture that makes them feel more aligned and more like one big group even though we are in so many different locations.” “Challenges are culture and behavior related. We desire a single culture.” “It is often difficult for organizations to really define the working culture vs. what culture they are trying to achieve.” Source: 2012 Cejka Search and AMGA Physician Retention Survey 16

17. Strong Cultural Fit: Worth the Investment “I just switched organizations for all the reasons your survey is focusing on. The new ‘culture’ is much more in alignment with my beliefs and personal values.” “Cultural fit and administrative awareness and prioritization of this would go 90% of the way to job satisfaction.” “My organization’s cultural attributes are what has encouraged me to put off my retirement. It is a pleasure for me to work here.” Source: 2012 Culture Survey; Cejka Search and Physician Wellness Services 17

18. Physician Leaders are in Demand

19. Leadership Team of the Future Source: Envisioning the Future Leadership Team of an Accountable Care Organization, February 2011; American College of Physician Executives, Cejka Executive Search and BDC Advisors

20. Leadership Landscape Does your People Strategy Map to your Business Strategy? Slide 10

21. Challenge: Balancing Act for Physician Leaders Individual Independence Organizational Integration

22. Jobs Have Two Sets of Requirements Behavioral “The How” Technical “The What” Certain technical skills required Certain behaviors required

23. Technical vs. Behavioral Demands of a Job Behavioral Technical Leader Clinician

24. Building Physician Leadership

25. Building Physician Leadership Roles in Service Line Success • Strategic planning • Quality initiatives • Staff education • Culture changes at hospital and practices • Referring physician education, integration, satisfaction • Marketing and community programming • Medical staff development and recruiting • Mentorship Source: “Choosing a Physician Leadership Model for Your Service Line”; Accelero Health Partners, June 2009

26. Assigning a Mentor Lowers Overall Turnover Source: 2012 Cejka Search and AMGA Physician Retention Survey

27. What to Look for in a Leader Charisma Entitlement

28. Strong Physician Leadership Drives Value Cycle • Leadership • Investment • Culture • $1 Million • Revenue • Retention • Recruitment

29. Scan with your mobile device to access case studies and industry insights that are key to solving clinical recruitment and leadership development challenges. 2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April 13, 2013 1:00 – 1:45 p.m. Presented by: Vivian M. Luce, MBA Regional Vice President, Cejka Search (800) 296-2698 Ext. 63713 vluce@cejkasearch.com www.linkedin.com/in/vivianluce