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Improve Your Business (IYB) training package

Improve Your Business (IYB) training package. Session objective. At the end of the session participants are able to describe the objective, target group and components of the IYB training package develop a strategy to market the IYB package. Contents. What is IYB History

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Improve Your Business (IYB) training package

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  1. Improve Your Business (IYB) training package

  2. Session objective • At the end of the session participants are able to • describe the objective, target group and components of the IYB training package • develop a strategy to market the IYB package

  3. Contents • What is IYB • History • Programme objectives • Target group • Components of IYB • Training delivery • Sri Lankan experiences • Contents of the IYB training package (session II) • How to market IYB (session III) • Demonstration session (IYB Marketing) (session IV) • Demonstration session (game module II) (session V)

  4. What is IYB? • IYB is a business management training package for MSMEs • IYB provides knowledge and skills to set-up basic business management systems in place • IYB enables existing entrepreneurs to formalize and improve the efficiency & effectiveness of business operations

  5. Program history • The programme has originated in Sweden in 70s under the name of “Look After Your Firm” • ILO has adapted the materials to suite the needs of small entrepreneurs in developing countries • The adapted training was called “Improve Your Business” • Had only two manuals • Today IYB consists with 7 manuals

  6. Program Objectives • The objective of the IYB training intervention is to enable entrepreneurs to improve their skills in basic business management and to apply them in their day-to-day business operations.

  7. Target Group • Existing MSMEs • Owners and managers of the small enterprises • At least six months experience in business • Manufacturing, service or trading businesses • Ability to read and write • Ability to do the basic calculations • Wilingness to pay for the training

  8. IYB components • Marketing • Costing • Record keeping • Stock control • Buying • Business planning • 7. People & Productivity • Business Game • Follow –up services

  9. IYB training cycle Monitoring & Evaluation Marketing Selection Customers Follow-up Training Needs Analysis Training

  10. StandardIYB training timetable Standard IYB time table

  11. The SIYB Sri Lanka experience • Introduced from the beginning • Full course – six manuals, 40 hours • Modular base dilivery • Customized programme (record keeping – 3 day programme) • Salamy technique • Price: 30 – 45 USD • Marketed through personal selling and promotional meetings • IYB past trainees association • New clients through referrals • P&P as a separate module • Follow – up ???

  12. Impact of the IYB programme • Business improvement rate 50% (35% to 85%) • Increase in sales, investment and employment • Better life for family members • Improved benefits for employees • Improved benefits for suppliers • Better service and convenience for customers • Improved benefits for neighbors

  13. IYB packages enjoy highest demand

  14. Male participation is higher in IYB

  15. Demand is strong in marketing and finance management Business planning ? Stock control Buying ! Record keeping Costing Marketing

  16. Thank you

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