1 / 27

Resources for Small Businesses at Carnegie Library of Pittsburgh

Resources for Small Businesses at Carnegie Library of Pittsburgh. Micro2Millions Symposium February 20, 2010. Karen Rossi Manager Carnegie Library of Pittsburgh -Downtown & Business rossik@carnegielibrary.org http://www.carnegielibrary.org/presentations /.

havily
Download Presentation

Resources for Small Businesses at Carnegie Library of Pittsburgh

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Resources for Small BusinessesatCarnegie Library of Pittsburgh Micro2Millions Symposium February 20, 2010

  2. Karen Rossi Manager Carnegie Library of Pittsburgh -Downtown & Business rossik@carnegielibrary.org http://www.carnegielibrary.org/presentations/

  3. What can the Library do for entrepreneurs? • How do you access Library resources?

  4. What are the Library’s resources for entrepreneurs? Online databases Business Plans & Profiles Index Government websites Trade associations Marketing plans International business

  5. How do you access Library resources? • Visit 612 Smithfield Street • Expert librarians are the best search engines! • Weekly free Business Program series • SCORE counselors • Visit www.carnegielibrary.org • BizNews monthly e-newsletter • Call 412.281.7141

  6. If you are: • Entrepreneur • Start new business • Experienced entrepreneur • Growth / expansion • Marketing • Small established business • Growth and management We can help!

  7. What can the Library do for you? • Information and search experts • Skilled at helping you find information to: • start • grow • market • manage

  8. Your library card is the key • Allegheny County resident • Out-of-county with local library card • Photo ID • Proof of permanent address • Free!

  9. Library research resources for entrepreneurs • Business tools and research http://www.carnegielibrary.org/research/business/ • Business online databases http://www.carnegielibrary.org/research/business/databases.html

  10. Business Plan • Business Plans & Profiles Index http://www.carnegielibrary.org/research/business/bplansindex.html • Business Plans Handbook, rq HD62.7 B865

  11. Products & Services What features and benefits are customers seeking? • Small Business Sourcebook rqHD2346.U5 S66 • Business and Company Resource Center database

  12. Market Analysis: Industry Overview What does the industry look like? • Post-Gazette database PghTribune-Review Pgh Business Times • Associations Unlimited database • Professional trade associations

  13. Market Analysis: Competition Who is doing what you are doing? • Reference USA database • Dun & Bradstreet’s Million Dollar database

  14. Market Analysis: Market Segments Who will buy your product or service? • U.S. census data • Factfinder.census.gov • Reference USA database • U.S. Residential module • Demographics USA 2008: County, rqHC110 C6 S847

  15. Market Analysis: Marketing Strategies How do you convince customers to buy from you? • Marketing plan • Instant Marketing for Almost Free, Susan J. Benjamin HF5415.B4292 • Know Your Market, David B. Frigstad qHF5415.2 F73 • Tips and Traps for Marketing your Business, Scott Cooper HF5415.C588

  16. Price and Profitability: Pricing Strategies How much will they pay? • Online databases • Professional trade associations • The Art of Pricing: How to Find the Hidden Profits to Grow Your Business, by Rafi Mohammed HF5416.5 M64

  17. Price and Profitability: Cash Flow How profitable is this business? • Annual Statement Studies: Financial Ratio Benchmarks rqHF5681. B2 R6 • Professional trade associations

  18. 3 key concepts: • ____________________________ • ____________________________ • ____________________________

  19. Contact information • www.carnegielibrary.org • Karen Rossi Manager, Downtown & Business rossik@carnegielibrary.org http://www.carnegielibrary.org/presentations/ 612 Smithfield Street Pittsburgh, PA 15222 412.281.7141

More Related